Association of Progressive Rental Organizations | America’s Champion for Rent-to-Own

Benefit Marketing Solutions Offers New Natural Disaster Damage Protection

APRO associate member Benefit Marketing Solutions [BMS] has added Product Replacement Protection, a benefit that protects its customers from weather-related damage, to its Club program. The new benefit is in response to natural disasters that have occurred in recent months such as “Bomb Cyclones”, “Supercell Thunderstorms”, “Winter Vortexes” and major flooding, damaging homes and property across the nation.

“Since 2018 BMS has paid over $225,000 for weather-related claims alone including flooding, tornadoes, and hurricanes,” says Susan Matthews, President of BMS. “And that’s only the beginning with typical spring storms just around the corner.”

Rent-To-Own companies that offer Product Replacement Protection are reimbursed the original invoice cost of lost merchandise when tragedy strikes. BMS claims process also makes it simple for clients to be reimbursed.  The benefit helps retain customers by enabling them to rent replacement merchandise at the same rate and remaining term, so they pick up right where they left off. 

“Whether it’s rain, wind, a combination, or even fire or theft, BMS is here for our clients when times get tough,” adds Matthews. 

In addition to the Product Replacement Protection benefit, BMS offers over 25 unique protection, lifestyle and health, and wellness benefits in its industry-renowned Club program. For more information, contact Susan Matthews at or 972/285-1355.

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