Association of Progressive Rental Organizations

High Touch Announces Derrick Nielsen as New President and CEO

High Touch Announces Derrick Nielsen as New President and CEO

APRO associate member High Touch Technologies announced its new President and CEO, Derrick Nielsen, last week. The news comes off the heels of President and CEO Wayne Chambersretirement announcement APRO reported on March 14 after his 15 years at the helm.

Nielsen is no stranger to High Touch or the many on the company’s leadership team. High Touch was a long-term client during his sixteen-year consulting career. He designed and led the company’s strategic planning process from 2009-2014, helping the organization create a vision and strategy to grow and diversify its business. He worked closely with Chambers and the company’s senior leaders as the organization transformed itself into a diversified technology solutions provider.

Nielsen arrives at High Touch following four years as Vice President of People Operations and a member of the executive team at Charles Machine Works, a leading equipment and solutions provider to the underground construction industry. Before joining the company, he also designed and led their strategic planning process for nine years as an outside consultant. “My passion has always been strategy,” says Nielsen. “I love the process of getting people behind a clear, shared and compelling vision of the future. I believe employees don’t just want a paycheck, they want to believe that their hard work makes a difference in their company, and ultimately, in the world. I’m honored and excited to have a chance to work alongside High Touch’s 170 employee-owners to do just that.”

Nielsen’s consulting work with High Touch and Charles Machine Works came during his ten years as Vice President of Organizational Development at Allen, Gibbs and Houlik [AGH] in Wichita. His practice focused primarily on strategic planning and leadership development, working with organizations from a broad range of industries, including telecommunications, manufacturing, construction, banking, technology, not-for-profits, and various trade and industry associations. Nielsen already enjoys strong relationships with some of High Touch’s key customers and community partners from his consulting days.

Nielsen also serves on the board of directors for the Boys and Girls Clubs of South Central Kansas and Harper Industries, a growing diversified manufacturer in Harper, Kansas. He has been an active member of the Wichita Chamber, including facilitating past planning efforts. He is also a past chair, trustee, facilitator and participant of Leadership Wichita. Prior to starting his business career, Nielsen served on Bishop Desmond Tutu’s Truth and Reconciliation Commission in South Africa, worked in the Washington office of former U.S. Representative Dan Glickman and spent a year as a volunteer teacher in a rural South African high school.

“We’ve been working on this transition plan for years,” states Chambers. “Derrick will fit with the team and continue to be a community supporter which is meaningful to High Touch and its employees.”

Nielsen will work with Chambers through a month-long transition period, meeting with High Touch’s market teams in Corpus Christi, Dallas, Denver, Kansas City, and San Antonio. Chambers will also introduce Nielsen to many High Touch clients and important stakeholders. Chambers believes working alongside Nielsen will help align his outside perspective with the strategic initiatives already being implemented by the company’s strong leadership team. Following Nielsen’s onboarding, Chambers will continue to serve on High Touch’s board of directors.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.