Association of Progressive Rental Organizations | America’s Champion for Rent-to-Own

Serrano Takes Ownership of the Future Through Community Engagement

2018 APRO scholarship recipient
Elyse Serrano

The admissions office, campus dormitories, local Lakeland churches, or Kenya, wherever the setting, APRO Education Foundation scholarship student Elyse Serrano understands the value of engaging with members of the community. The fourth-year student pursuing degrees in Accounting and Finance at Southeastern University in Lakeland, Florida, learned the value of engaging through personal relationships from her father Anthony Serrano, an RTO industry veteran of more than 20 years. In her final year at Southeastern University, Serrano is approaching the first major milestone on her path toward a Masters degree, a CPA certification, and ultimately lifting people out of the cycle of poverty.

Serrano credits her father’s work with Aaron’s with teaching her the importance of human relationships and community engagement. “I personally have heard stories of people who have been costumers of my dad’s for years and often follow him when he moves store to store,” Serrano says of her father’s ties to the community. Describing the central tenet of her father’s business, Serrano notes, “Customers are viewed as family instead of dollar signs.” As a front row witness to how the RTO industry’s focus on building up rapport with their customers, Serrano understands the importance of ongoing engagement. 

This insight has fueled Serrano’s remarkable academic career, where she has combined her work ethic with enthusiastic participation in community efforts. Serrano is a vital member of the Southeastern University community, hosting campus tours for prospective students as part of the Admissions Office, in addition to serving as a mentor and confidante for other students through her role as a Resident Assistant.

Outside of the university, Serrano has assisted the Lakeland community’s churches in recovery efforts after Hurricane Irma, as well as working for the 410 Bridge organization in Kenya. Serrano will be taking an internship with PricewaterhouseCoopers LLP over the coming summer as she studies toward acquiring her CPA certification.

Serrano is a member of the 2018 cohort receiving funding from the APRO Education Foundation’s Scholarship Fund. She is among a cohort of 47 students given more than $110,000 worth from APRO and state rental dealer associations in Florida, Kansas, Missouri, and Tennessee. The APRO Education Foundation Scholarship Fund’s mission of helping future leaders take ownership of their dreams is only possible thanks to the generosity of our donors. Thank you for your continued support, and we hope you will take a moment to support the next group of emerging leaders from our RTO-family by donating today.

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