In the latest installment of RTO Insights, APRO’s rent-to-own video series on YouTube, the association’s general counsel, Ed Winn III, discusses some of the advantages in two unheralded Rent-to-own markets: the musical instrument market and the barn & storage market. Winn states that both markets are in the RTO world and they too recognize that customers value access over ownership. He suggests that the musical instrument and the barn & storage markets fit into the RTO family as the two enhance the overall image of the industry by prioritizing customer satisfaction which is reflected as both markets have managed to maintain a complaint-free reputation over the years.
APRO’s monthly RTO Insights series is sponsored by RentDirect Nationwide. For more information on RentDirect Nationwide and Nationwide Marketing Group, click here. For the entire RTO Insights series, click here.
Mike Lewis
Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.
For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.
Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!
