Rent-A-Center’s “Make Magic Happen” Campaign Launches with Customers in Mind

Rent-A-Center is gearing up for the holidays with customers in mind. The company has launched its “Make Magic Happen” campaign granting wishes to 60 people November 30 to December 14. The products being gifted include Sony Playstations, Dell 17-inch laptops, Ashley sofa and loveseats, Samsung 55-inch TVs and more. “Our customers care most about making the holidays special for the people they love and we want to help them make holiday wishes come true for their friends and family,” says Jason Wall, vice president of marketing and sales of Rent-A-Center. “We created this campaign to give back to our customers and to help them make magic happen this holiday.” Rent-A-Center customers can participate online by visiting the campaign’s website and completing the online form. The associates of the company are also encouraged to participate by nominating deserving customers in which wish list items will be personally delivered. “This allows us to build closer relationships with our customers and the communities in which they live,” says Gina Hethcock, senior manager public and community relations of Rent-A-Center. “We’re helping to spread the magic of the holiday season, and we’re letting our customers know we care.”