In the latest installment of RTO Insights—APRO’s rent-to-own video series on YouTube—the association’s general counsel, Ed Winn III, refers to industry pioneer Bill Morgenstern’s motto, “Making Customers Feel Welcomed, Wanted and Important,” as an example of the rent-to-own culture. He invites RTO professionals to incorporate the message into their business structure and company culture. Watch this month’s RTO Insights, sponsored by RentDirect Nationwide. For more information on RentDirect and Nationwide Marketing Group click here. For the entire RTO Insights series click here.