Association of Progressive Rental Organizations

Your business will not want to miss RTO Education Day at Fuse 2017

BeachBall_CircleA_Galveston_Fuse17_RTOHQND16APRO has curated the most valuable RTO Education Day at this year’s Fuse: APRO’s National Rent-to-Own Convention where you can get the best resources specific to your business. Sessions will cover a broad range of topics that will greatly benefit your company’s long term success as well on the day-to-day. Some of the RTO session topics include:
  • Store Manager Tips
  • Customer Loyalty
  • Digital Marketing
  • Website Strategies
  • RTO Legal Issues Explained
  • Human Resources
  • Bed Bugs

Thursday May 11

All sessions take place at Galveston Island Convention Center
8 a.m.-12 p.m. APRO’s Giving Back Project Please stop by the Galveston Island Convention Center registration areafor five minutes or an hourand help assemble care packages for Operation Gratitude. Click here to read more about Operation Gratitude.
Grand Ballroom Pre-Function/Level 2
8-8:30 a.m. Complimentary Continental Breakfast Sponsored by Buddy’s Home Furnishings
Grand Ballroom-Level 2
8:30-9:30 a.m. Opening Session: Hug Your Haters; How to Embrace Complaints and Keep Your Customers Jay Baer Bestselling business author and customer service and online marketing expert
Level 1 Galleon I Galleon II Galleon III Yacht-Vendor Presentations
9:40-10:40 a.m. Youtility: Why Smart Marketing is About Help, Not Hype

Jay Baer

Your Most Valuable Asset— Your People!

Laura Emerson The Premier Companies

APRO 2017 Statistical Survey Results

Greg Manns Industry Insights

Is Your Healthcare Spending Out of Control?

David Huerta & Bob Duch Cost Plus Advisors

10:50 -11:50 a.m. Get the Most from Public Company Disclosures Nick Mitchell Northcoast Research RTO Triage: Diagnose What Ails Your Business and Cure It! Mike Tissot Rent-2-Own Are Bed Bugs Bugging Your Business? Nick Robards Robards Pest Control

Payment Card Industry Compliance: Don’t Leave Your Business Open to Attack

Thomas Vavrin Process Point

Grand Ballroom-Level 2
12-1 p.m Education Day Networking Luncheon Sponsored by Whirlpool
Level 1 Galleon I Galleon II Galleon III
1:15-2:15 p.m.

Secrets of Top Store Managers

Keith Brock, Rent-A-Center; Jeremy England, Countryside; Vincent Jarbo, Bestway.

 

2017 RTO Legal Update

Ed Winn APRO Legal Counsel

Ignite Your Brand and Fuel Your Growth: Turning Your Website Into a Sales Machine

Andrew Catapano WOW!brands

Grand Ballroom Pre-Function/Level 2
2:15-2:30 p.m. Seminar Break Sponsored by RES Accessories
Grand Ballroom-Level 2
2:30-3:30 p.m. Closing Session: Leading Through Uncertainty Matthew Dowd Special Correspondent and Analyst for ABC News, bestselling author and campaign strategist
Click here to view a video of this year’s opening keynote speaker Jay Baer. Reminder: Hotel deadline is Monday April 10th. Plan your stay today! Click here for full schedule and registration information. Fuse17_HR

Upcoming Events




Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.