Serta-Simmons stepped up big time with a huge giveaway that generated loads of excitement at the AVB Summit in Orlando last week. They decided to give away a luxury Audi A-3 to a lucky BrandSource member David Jones of Jones Appliance & TV, Inc. in Iowa Falls. David’s name was drawn among the scores of contestants that anxiously held their tickets as Scott DeSantis Senior Director of Sales, Buying Groups and Mike Derro VP of Sales, Buying Groups of Serta Simmons Bedding selected the winner. David was thrilled to win the car and was still shaking when he signed the paperwork shortly after the drawing. He expressed his thanks to Serta-Simmons Bedding and is an avid supporter of the Serta Simmons Bedding products and is an exclusive Serta Mattress Store. To qualify, contestants were required to attend 2 of the following presentations:
- SleepSource Compact Gallery Presentation
- The “AMP” cooperative marketing program (New Cooperative Marketing Program to Support Independent Retailers and Amplify Share of Voice in Local Markets)
- Stage Presentation on the Serta, Beautyrest, Majestic Sleep or adjustable bases.