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Serta-Simmons Luxury Car Giveaway at AVB Summit

SertaSimmons awards Audi
Heather Morrissey, Mike Derro, and Scott DeSantis present brand new Audi A3 to David Jones.
Serta-Simmons stepped up big time with a huge giveaway that generated loads of excitement at the AVB Summit in Orlando last week. They decided to give away a luxury Audi A-3 to a lucky BrandSource member David Jones of Jones Appliance & TV, Inc. in Iowa Falls. David’s name was drawn among the scores of contestants that anxiously held their tickets as Scott DeSantis Senior Director of Sales, Buying Groups and Mike Derro VP of Sales, Buying Groups of Serta Simmons Bedding selected the winner. David was thrilled to win the car and was still shaking when he signed the paperwork shortly after the drawing.  He expressed his thanks to Serta-Simmons Bedding and is an avid supporter of the Serta Simmons Bedding products and is an exclusive Serta Mattress Store. To qualify, contestants were required to attend 2 of the following presentations:
  • SleepSource Compact Gallery Presentation
  • The “AMP”  cooperative marketing  program  (New Cooperative Marketing Program to Support Independent Retailers and Amplify Share of Voice in Local Markets)
  • Stage Presentation on the Serta, Beautyrest, Majestic Sleep or adjustable bases.
David Jones wins Audi
Mike Derro and Scott DeSantis of Serta Simmons congratulate David Jones (center) on winning the brand new Audi A3.
The car was a fully loaded Audi A3 Quattro®, brand new car ready for David to take home. Serta-Simmons Bedding stepped up even further and is paying to have the car shipped back to Iowa and car has arrived to it’s new home safely! “The promotion increased traffic and awareness for the Serta & Beautyrest  brands at the show and generated the most traffic they ever had at an AVB show” according to . Heather Morrissey, Sales Program Manager for Serta Simmons Bedding.  “We had a successful show that generated many new prospective retailers that we look forward to becoming Serta and Beautyrest dealers” added DeSantis. About AVB Associated Volume Buyers (AVB) is a member-owned merchandising group with more than $17 billion in annual retail sales, nearly 4,500 independent members and over 8,000 stores in the North America. AVB has many active strategic alliances and Divisions, which include:  BrandSource, Canada’s Mega Group, TRIB the industry’s premier rent-to-own group, ProSource the largest consumer electronics group in the US, and the newly formed home furnishings buying group HFA Buying Source, managed exclusively for HFA. As the largest unified merchandising group by number of members and volume in North America, AVB has the ability to negotiate strong programs with manufacturers and service providers in order keep its independent retailer members relevant and competitive in the consumer marketplace. Please visit or for more information. Media Contact: Jennifer Baldwin | BrandSource | 714-984-6644 |

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