Association of Progressive Rental Organizations

Majik Rent-to-own Store Opens its Doors in Sunbury

majik-store-managers-demonstrate
Majik store district managers Joe Luczak, left, and Mike Lerch, demonstrate the Stream Smart system available at the store to Clarence and Donna Reedy of Sunbury at the 4th Street plaza in Sunbury on Tuesday. Photo and comment credit: Robert Inglis
SUNBURY — A  commercial storefront vacant for about five years was brought back to life on Tuesday as Majik, a rent-to-own company, opened its doors to customers. Majik, which offers furniture and appliances, opened at 1127 N. 4th St., the former site of a Rent-A-Center store in the Sunbury Plaza Center. “The market here seems like a good market for us, we like small towns because we can be an overall provider for the whole town, we can order anything from the Ashley furniture catalog,” said owner Dan Fisher. “Our goal is to really provide anything anyone might want for their home with a lot of options. “So if someone wants to come in and buy it for cash, were happy to do that, if someone wants to buy it with a credit card, were happy to do that, or if their not sure they want to commit or put out that kind of money, we offer a rent to own option as well,” he said. majik-storefrontFisher’s company had been looking for a good location. He called the plaza site “great.” “There’s lots of traffic and visibility as well as parking,” Fisher said. Business on Tuesday, the day after most businesses and organizations recognized the New Year’s holiday, was a little busier than expected. “Usually we do a soft opening first, so we didn’t advertise a lot yet and our grand opening is in about two weeks,” he said. Good early returns for any Sunbury business evokes a smile from Mayor David Persing. “Any new business is important for multiple reasons,” he said. “You’re always trying to recruit new businesses, but it’s also important to retain businesses.” Persing said when somebody wants to invest in Sunbury they want to see other businesses thriving and see the city government doing things to keep them going, calling it a steamroller affect. While an ailment kept Persing from visiting on opening day, he plans to visit Majik soon. “I want to be able to say (to new business owners) ‘how can we help you?'” he said. “How can we work together to maintain the business?” Persing cited recruiting live events like sports tournaments — which bring an influx of customers to area restaurants and coffee shops — as one example of how the city can help businesses. Persing said filling a large commercial vacancy like Majik’s is particularly difficult. “In smaller spaces you can easily change some structure around,” he said. “But bigger ones are harder to fill. Just because of the size alone you have to talk about things like cost of heating.” Majik’s Sunbury store has four full-time employees, but the company is looking to add some more, Fisher said. It is the company’s 10th store. A store in the Silver Moon Plaza in Lewisburg has been open for about a year. The company’s oldest store, in Stonemill Plaza in Lancaster, is celebrating its 30th year. Source: The Daily Item

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.