James MacAlpine Joins Waybeyond Rewards
Waybeyond Rewards is pleased to announce that James MacAlpine has joined their team as Chief Marketing Officer, effective January 22nd. In this newly established role, MacAlpine will work to establish and oversee all revenue generation and marketing efforts, including strategic campaign direction, sales team development, and customer acquisition and retention. Waybeyond Rewards, developed in 2016 provides retailers and consumers with a revolutionary suite of membership rewards and loyalty incentives coupled with a highly competitive consumer credit product.
Prior to joining the Waybeyond Rewards team, MacAlpine served as Senior Vice President of Member Development for Nationwide Marketing Group. With over 3,500 members operating more than 11,000 store fronts and $15 billion in combined annual sales, Nationwide Marketing Group is North America’s largest buying and marketing organization. MacAlpine joined the group in 2005 to establish and direct the organization’s rent-to-own membership division, RentDirect Nationwide. During his tenure, the proven industry veteran also served as Vice President of Business Development and Rental.
Scott Caines, President of Waybeyond Rewards, stated, “We’re looking forward to having James join the leadership team at Waybeyond. His many years of sales and leadership experience will be a wonderful addition to our team.”
MacAlpine adds, “Over the past eleven years I have had the pleasure of turning working relationships into true friendships with the members, vendor partners and staff of Nationwide Marketing Group. I’m proud of the field team we have assembled; it is by far the best in the industry. While there is never an easy time to make a transition, I feel confident the leadership team here at Nationwide will continue to effectively guide the organization and support our thousands of independent dealers across North America.”