Association of Progressive Rental Organizations

AVB/BrandSource Comes to TV

avb-tv-logoIn an effort to enhance the in-store and online experience of our customers, AVB/BrandSource is proud to announce the introduction of its new television marketing service, AVB TV.  It is our hope at BrandSource that this new feature will connect with the modern consumer through the harnessing of the power of this time-honored medium. This revolutionary experiment is in keeping with BrandSource’s innovative spirit and commitment to enriching the buying experience while increasing sales and customer loyalty. This new creation will essentially be a tool for our members to create new awareness of their business through a series of quality programs, vignettes, series, mini-documentaries, and webisodes. First, the content will be streamed directly to members’ stores, websites, and online platforms. It will then be presented to customers, in high definition, by a series of special guests, subject matter experts, and personalities in an effort to engage, inform, and entertain. Owners, managers, and sales associates also stand to benefit from the new information and features presented by AVB/TV. The entire streaming service is powered by a low cost Apple TV box, which can be distributed to an unlimited amount of TV’s in a retailer’s store all at a flat low monthly cost per box. BrandSource members are free to personalize their service by adding their own commercials and videos to the playlist and to decide what plays and when. The process is so user friendly that NPI, promotional, and even daily sales content can be run for any type of event.  The new service is also capable of being streamed online, in your store, or on-the-go without the delays associated with updating or maintenance. AVB/BrandSource has already begun the roll out of its new service during their recent convention in Las Vegas. Each attendee received a complimentary Apple TV so they may try out the new offering and provide much needed feedback. The presentation of AVB/TV represents a bold step forward for BrandSource and an exciting new method of keeping both members and customers informed of the thrilling new changes in our industry. About BrandSource Based in Tustin, Calif. and founded in 1969, BrandSource is a 100-percent member-owned merchandising group with more than $14 billion in annual retail sales, nearly 4,500 independent dealer members in North America and close to 3,000 ‘branded’ stores in the United States. ProSource, its consumer electronics division represents more than 500 specialty retailers and custom integrators and boasts annual retail sales of over $4 billion, making it the largest specialty and consumer electronics merchandising group in the United States. As the largest unified merchandising group by number of members and volume in North America, BrandSource has the ability to negotiate strong programs with manufacturers in order keep its independent retailer members relevant and extremely competitive in the consumer marketplace. BrandSource retailers have established a strong reputation for offering local consumers an unparalleled customer service experience, along with a ‘neighborhood expert’ source whenever they’re in the market for appliances, consumer electronics or home furnishings. Please visit www.brandsource.com or joinbrandsource.com for more information. Media Contact: Jennifer Baldwin | BrandSource | 714-984-6644 | Jennifer.Baldwin@BrandSource.com

Upcoming Events




Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.