Ashley Furniture Inc. has announced it is adding outdoor furniture to its home furnishings line-up.
Vice President of Merchandising for outdoor furniture, Andy Sokol
The company has hired industry veteran Andy Sokol as vice president of merchandising for outdoor furniture to lead the Outdoor by Ashley team and its launch into the category at the upcoming Las Vegas Summer Market that begins July 31.
“After exploring the opportunity in this category for the past few years, we feel the timing is right for us now,” said Todd Wanek, CEO. “Outdoor furniture is a rapidly growing category, and the outdoor room is a room we want to fill with both fashion and value.”
Outdoor by Ashley will include dining sets, seating, fire pit chat sets and umbrellas reflecting a variety of styles and constructed of quality materials and high performance outdoor fabrics. Sourced from a select group of proven vendors who have partnered with Sokol in the past, Ashley is focused on bringing on-trend styles and value while limiting risk for retailers who have been interested in carrying outdoor furniture for some time.
The manufacturer and Furniture/Today’s Top 100 retailer plans to feature in its Las Vegas showroom 15 room settings that demonstrate Ashley’s ability to identify and deliver style and price points that are popular with consumers, according to Sokol.
Prior to joining Ashley, Sokol was vice president of sales for Agio, USA. His career has spanned 33 years in senior management at both retail and manufacturing, and he has held key positions at Fortunoff and Macy’s, where he initiated the launch of the outdoor furniture division.
Sokol will report to Al Matthews, senior vice president for Ashley.
Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.
For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.
Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!
Lauren Talicska
Arona Corporation dba Arona Home Essentials
Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.
You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).
Charles Smitherman
APRO
Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry.
Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.
Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.
Mike Kays
Ashley Furniture Industries
As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.
Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.
The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.
Mike Tissot
Countryside Rentals Inc., dba Rent-2-Own
Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.
He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.
Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.
