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Latest RTOHQ: The Magazine March-April Issue Delivers Fuse’16 RTO Education Day

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The March-April issue of RTOHQ: The Magazine delivers all the details about RTO Education Day, being held May 12 as part of Fuse 2016: APRO’s National Convention & Trade Show in Cincinnati. This year’s program builds on the momentum from last year’s slate, offering renowned public speakers and RTO insiders eager to share their best business practices and help your business prosper. One session will feature two U.K.-based RTO titans, Leo McKee and Hugh Harvey, who will offer unique insights on the British version of rent-to-own, including many bright ideas that can be implemented stateside. Sometimes, the most useful information gleaned comes from those within the industry. This year’s program will feature several RTO veterans on the dais, including presenters from some of the industry’s largest companies, as well as go-getters from independent companies who have had a progressive and positive impact on RTO business. Cincinnati football legend Anthony Muñoz will cap this year’s RTO Education Day with an inspiring presentation about overcoming odds, playing to win and harnessing one’s success to help others. Also in this issue: Our popular “Now & Then” APROfiles spotlight rent-to-own up-and-comers, as well as veterans who fought hard in the RTO trenches. “Now” features Tony Longin, the Last Best Place’s last standing independent rent-to-own dealer; “Then” profiles Tracey Morgan, an equestrian who, in the 1990s, advocated for the RTO industry on Capitol Hill. In our “Building Better Business” series, Rent-A-Center’s Louis Garcia addresses customer service and the technology to help make it great. Ed Winn III, APRO’s general counsel, covers three issues that rental dealers need to know about: recycling fees, an unusual barricade to getting a loan and consumer complaints filed with attorneys general. Gwen Fariss Newman offers a first-person perspective on a burgeoning group of Premier dealers who are pursuing a path to better performance, Tony Robbins style. Finally, an update on APRO’s In-Store Legislative Conference. Find out who has already held numerous successful meetings in RTO stores with their legislators. The list is growing and we hope you’ll be on it soon! Click here to read the entire March-April issue of RTOHQ: The Magazine.

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Mike Lewis

Central Properties dba Premier Rental-Purchase

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.