Aaron’s, Inc. (NYSE: AAN), a lease-to-own retailer specializing in the sales and lease ownership of furniture, consumer electronics, home appliances and accessories, announced today its new “Amazingly Affordable” brand campaign. The “Amazingly Affordable” message continues Aaron’s brand commitment to offer consumers a great deal in lease-to-own. “Aaron’s understands that many consumers desire quality, name-brand furniture, electronics and appliances for their home without the burden of expensive monthly payments,” said Andrea Freeman, Vice President of Marketing, Aaron’s, Inc. “We’ve created a fun and engaging message letting consumers know that Aaron’s provides lease-to-own options that are easy and affordable.” The new brand message launched today with an integrated marketing campaign featuring TV commercials, digital advertising and social media highlighting Aaron’s as “Amazingly Affordable.” Some of the highlights include:
- No credit is needed!
- Aaron’s offers flexible payment options
- Free delivery and set up
- Product service & repair is included
- No hidden fees
- Lease in-store or online at Aarons.com