Association of Professional Rental Organizations (APRO)

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[1999 Archive] In Memoriam: Joe Parsons

Digitally Archived: 2026

Archive Notice

This article was originally published in an APRO magazine and has been digitally archived to preserve the history of the rent-to-own industry. It is presented for historical and educational purposes. References to laws, regulations, business practices, products, organizations, or compliance requirements reflect the time of original publication and may no longer be current.ย Readers should consult current legal and compliance resources before relying on any information contained in this article.

Joe Parsons, a pioneer of the rent-to-own industry and charter member of the Association of Progressive Rental Organizations, helped shape national standards and professional practices in the business.
Joe Parsons

The rent-to-own industry lost another one of its founding fathers on January 3, 1999. Joe Parsons helped lay the groundwork for the Association of Progressive Rental Organizations and was a charter member who pushed for national regulations to protect the industry. Parsons loved the rental-purchase business and believed that the only way the industry would survive into the future was to weed out the bad operators and professionalize the industry.

After retiring from the United States Air Force in the early 1960s, Parsons and his two brothers, John and George, founded one of the first rent-to-own companies in the country. Starting with one small store in San Antonio, the company grew to 14 outlets in 10 years. The company, ABC and El Charro Rental Centers, served as a model for other stores for years and still exists today.

By 1976, the company had exceeded all of Parsonโ€™s expectations. He decided to retire. What he didnโ€™t realize was that RTO was in his blood forever, as he would say, โ€œretirement is only for the old or rich people.โ€ So, in 1978, at the age of 58, Parsons and a friend decided to start a new chain of RTO stores in El Paso, TX. When Parsons left Amigo Rentals five years later, they had five stores and were doing more volume in their markets than any other RTO store.

Parsons was 78 years old. He will be missed by many.


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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the companyโ€™s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life โ€“ especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry.ย 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTSโ€™s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studiesย and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APROโ€™s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the worldโ€™s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mikeโ€™s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO Presidentโ€™s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.ย