
Honesty and Fair Dealing: The First Principle of RTO Professionalism
Honesty isn’t a slogan in rent-to-own. It is the operating system. Long before a single state statute existed, the early industry survived on nothing but reputation and repeat business. Operators didn’t have legal shields, trade associations, or compliance teams. They had their name, their word, and a customer’s trust that tomorrow’s handshake would match today’s promise.




