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LEAP Session 15 | No More Ice Cream Sandwiches

April 14, 2026 @ 2:00 pm - 3:00 pm CDT
Welcome to LEAP, an exciting leadership development program brought to you by APRO and TRIB Group. LEAP is designed to cultivate leadership skills within the RTO industry.

Each month, we’ll explore a new leadership topic through live Zoom sessions or in-person at Meeting of the Minds and RTO World. This program is open to both current and aspiring leaders within your company. While we encourage ongoing participation, each session is designed to stand alone, allowing you to join at any time without missing a step in your development. Plus, all sessions will be recorded and available for download, so your team can learn at their convenience.

Participants will have the opportunity to earn class credits by attending or watching the training sessions and completing a brief survey. Accumulating credits will lead to various certification levels, with potential rewards to be announced.





Topic: No More Ice Cream Sandwiches: Tips for Creating a Positive Culture

Most leaders want engaged teams, yet many rely on recognition that feels generic, rushed, or disconnected from real effort.

In this session, Will Jackson challenges surface-level celebration and reframes recognition as a leadership responsibility that directly impacts engagement and turnover. When accomplishments are overlooked or praised without intention, morale quietly erodes and great people disengage.

“No More Ice Cream Sandwiches” gives leaders the tools to provide meaningful recognition that actually resonates. Attendees will learn why one-size-fits-all praise falls flat and how intentional, personal celebration builds trust, loyalty, and teams that want to stay.

Because when people feel truly seen, everything changes.

Speaker: Will Jackson, RNR Tire Express

Will Jackson is a dynamic speaker, seasoned trainer, and trusted coach with over 15 years of experience helping leaders grow their impact. Known for his engaging style and clear, practical insights, Will is passionate about making leadership simple, authentic, and fun. As the Team Development Director at RNR Tire Express, he travels the country equipping franchise leaders to build elite teams and create stronger workplace cultures. Whether on stage or in a small group, Will’s mission is the same: to help leaders lead better—on purpose and with purpose.

Zoom Link: https://us02web.zoom.us/j/89024805687

Access LEAP Portal: Access the portal here