Association of Progressive Rental Organizations

Making It Rain Rainbows: State Associations Build Up RTO Disaster Relief Fund

RTO state leaders talk about raising funds for disaster relief at the State Presidents Meetup during RTO World 2022.

When Kentucky got hit hard late last month by heavy rain, deadly flash floods, and destructive river flooding, Bill Howard, president of the Kentucky Rental Dealers Association, wanted to act quickly to help those in need.

“As someone who does business in Kentucky, I felt it was important that Kentucky rental dealers do something to step up and help their own,” said Howard. “The devastation was widespread, and it was just the right thing to do.”

Bill Howard

Bill reached out to APRO to learn more about the RTO Employees Disaster Relief Fund, which provides funds to help APRO members and their employees affected by natural disasters, such as hurricanes, tornadoes, flooding, or fires. Under the umbrella of the APRO Charitable Foundation, the Disaster Relief Fund is committed to assisting RTO employees during a difficult time and helping our workforce get up and running again as soon as possible after a disaster. Individuals in need simply submit a brief online application and APRO staff reaches out to gather further information. The APRO Board of Directors then reviews and approves funding accordingly.

As Howard was working to secure relief for Kentucky, he noted that natural disasters are all too common nowadays, and the need is widespread, so he challenged other state rental dealer associations to match his $2,500 donation.

“APRO’s national Disaster Relief Fund is not just for the victims of the Kentucky flooding, but for all RTO families affected by natural disasters,” Howard said. “It’s our responsibility as state leaders to lead the charge and make sure their needs are met.”

To date, Howard’s leadership has raised almost $22,000 for the RTO Employee Disaster Relief Fund from state rental dealer associations nationwide – including organizations in Arkansas, Connecticut, Florida, Georgia, Kansas, Kentucky, Massachusetts, Missouri, Ohio, Oklahoma, Pennsylvania, Rhode Island, Tennessee, and Virginia. Two individual donors – Susan Matthews (Benefit Marketing Solutions) and Brad Sibert (Hippo Tire & Wheel LLC, dba RNR Tire Express) – also generously contributed to the cause, helping ensure their RTO colleagues receive support when they need it most.

Thank you all for your generosity, and special thanks to Bill Howard for spearheading this exceptional fundraising effort!

If you want to join this effort and donate to the APRO RTO Employees Disaster Relief Fund, please click HERE. All contributions are tax-exempt, and every dollar goes directly to rent-to-own employees in need!

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.