Association of Progressive Rental Organizations

Getting All the Business Tax Credits You’re Due

This article was originally published by APRO associate member Rivero, Gordimer & Company P.A. on November 9, 2020.


The Internal Revenue Code provides Income tax credits for taxpayers in order to incentivize certain activities, such as using “green” products or retaining employees. Over the years, we have discovered that most business owners are unaware of many of the tax credits for which they may be eligible.

Tax credits are beneficial to businesses because they are applied directly against a business’s tax liability, thereby lowering the tax obligation dollar for dollar. Tax credits can be more beneficial than deductions because deductions only lower taxable income by the percentage of the business’s highest federal income tax bracket. For example, if a taxpayer takes a $1,000 credit, their tax liability is lowered by $1,000. However, if the same taxpayer takes a $1,000 deduction, and they are in the 22% tax bracket, their total income will be reduced by $1,000, but their total tax liability will only be lowered by $220.

The general business credit is a non-refundable credit with limitations comprised of several separate business credits and is reported on Form 3800. We have compiled a list of some other common business credits below to help ensure you are not missing an opportunity to lower your tax liability.  

NEW PAYROLL TAX CREDITS

Employee Retention Credit: This credit is a part of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act), which incentivizes businesses to keep employees on their payroll by offering a credit in the amount of 50% of wages paid to qualified employees between March 12, 2020 and January 1, 2021 up to $10,000.

Employer Credit for Paid Family & Medical Leave: This credit incentivizes employers who provide their employees with paid family and medical leave. The employer must have a written policy in place that provides at least two weeks of paid leave to employees at a rate of at least 50% of their normal wages in order to be eligible for the credit. In addition, the employee receiving the paid leave must be employed by the employer for at least one year and have compensation of $72,000 or less.

COMMON INCOME TAX CREDITS

Work Opportunity Credit (Form 5884): The goal of The Work Opportunity Credit is to incentivize employers who hire employees from certain targeted groups who typically face barriers to employment, such as qualified long-term unemployment recipients, qualified veterans, summer youth employees, and ex-felons.

Low-Income Housing Credit (Form 8586): This credit is available for residential rental buildings in low-income housing projects. In order take the credit, a portion of the rental buildings must be rent-restricted and occupied by individuals whose income is less than the area median gross income.

Disabled Access Credit (Form 8826): The goal of the Disabled Access Credit is to incentivize small businesses to make their facilities accessible to individuals with disabilities. Small businesses can deduct 50% of reasonable and necessary expenses incurred in order to comply with TheAmericans with Disabilities Act of 1990. Eligible expenses include amounts incurred to remove barriers that prevent accessibility, to provide interpreters or qualified readers, and to acquire or modify equipment.

Energy Efficient Home Credit (Form 8908): This credit is available to contractors who sell or lease new, energy efficient homes to individuals for use as a primary residence. In order to qualify, the contractor must have basis in the property. The amount of the credit depends on the level of the home’s energy consumption.

Credit for Employer-Provided Childcare Facilities and Services (Form 8882): The goal of this credit is to incentivize employers who offer childcare to their employees. Employers can deduct 25% of qualified childcare expenditures, such as expenses incurred to acquire, construct, or rehabilitate property to be used as a childcare facility and operating expenses.

Credit for Small Employer Pension Plan Startup Costs (Form 8881): This credit encourages small businesses to set up a pension plan for employees. Small businesses can deduct 50% of expenses associated with establishing an eligible employer plan and educating employees about the plan.

Increasing Research Activities (R&D) (Form 6765): The goal of this credit is to incentivize increasing research activities such as product development, surveys or studies, and research related to computer software. It does not just apply to “white coat” labs anymore.

Alternative Motor Vehicle Credit (Form 8910): This credit is designed to encourage businesses to purchase alternative motor vehicles. The Alternative Motor Vehicle Credit is available to businesses that purchase a qualified fuel cell vehicle during the tax year. Generally, manufacturers can certify to the IRS that a specific make, model, and year of vehicle qualifies for the credit.

Small Employer Health Insurance Credit (Form 8941): This credit encourages small businesses to offer health insurance to their employees for the first time or maintain coverage that is already in place. Eligible small employers can deduct up to 50% of premiums paid for employees’ health insurance coverage under a qualifying plan.

Investment Credit (Form 3468): This credit consists of the rehabilitation, energy, qualified advanced coal project, qualified gasification project, and qualified advanced energy project credits.

New Markets Tax Credit (Form 8874): This credit may be claimed for equity investments made in low-income communities through a qualified community development entity (CDE).

For a complete list of credits, please visit https://www.irs.gov/businesses/small-businesses-self-employed/business-tax-credits. There are many more credits available than those listed in this article, most of which are highly specialized and less general. For more information about tax credits from this article, please contact Michael Helton, tax shareholder at Rivero, Gordimer & Company P.A.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.