Association of Progressive Rental Organizations

A Big Phish Story: Don’t Get Hooked!

Dial Rent to Own CEO Dan Singh is famous for always having a big smile on his face, but he wasn’t happy when a cybercriminal “phished” one of his employees and stole $9,064.

“It was a dark and stormy night. All was quiet except for the keyboard clicks in the office. Okay, let’s be honest: It wasn’t at night, it wasn’t darkness – it was in the middle of the day when we got phished.”

That’s how Dan Singh, CEO of Dial Rent To Own, began his scary “Big Phish Story” during APRO’s pre-Halloween webinar, Nightmare on RTO Street: Cybersecurity Tales to Save Your Neck and Your Networks.

Singh’s encounter with cybercrime was a terror for his company and a classic example of being “phished” – tricked by an email into giving away sensitive information … and more.

Here’s how Dan related the rest of his unfortunate phishing story:

“The GE representative Dial works with called us and wanted to know where their $9,064 payment was. We sent them the confirmation of a wire transfer. GE did some research and said the wire transfer didn’t go to their account.

“We investigated and discovered that our inventory clerk had received an email that looked very legitimate, [appearing to be] from Microsoft Office 365. It said that her emails were being held, and she needed to enter her password to release them. So she entered the password and all problems seemed to be diverted.

“At that point, the ‘phisherperson’ had access and the password for our inventory specialist’s emails, and they used it to exploit real-life situations. They started sending emails back and forth saying we needed to not pay the way we had been, but rather to transfer money to an alternate bank account.

“Then, using [Microsoft] Teams, logging in under the inventory specialist’s password, [the criminal] sent messages back and forth to the accounting office, repeatedly following up on the payments, making sure they were paid, putting pressure on the accounting department to make the payment to this bank account.

“The hacker deleted all traces of conversations immediately after sending them, so there was no record of it from our inventory specialists.

“Long story short, we transferred money, GE didn’t get it, and we lost $9,064.

“We tried to file fraud charges, and the bank told us there were so many cases, there was just nothing that they would do. They told us we wouldn’t get the money back.

“Warning signs that we learned from this incident included:

  1. Our inventory specialist did get emails [seemingly] from GE that had the correct name, but if she had clicked on the email address, it was funky. It was a funky name and a funky domain.
  2. They wanted us to change our payment method and wire the money to a bank in Dubai. We missed that one, too.

“All of this could have been avoided had we just made some simple phone calls within the office or with GE and verified the information.

“So we were phished, we were hooked, and we were cooked.”

APRO is committed to educating its members on cybersecurity. Cybercrime is real, costly, and hits all industries, including RTO. This webinar was a benefit of APRO membership – if you are not yet a member, join today at https://www.rtohq.org/join-apro/

Read the rest of our Nightmare on RTO Street stories:

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.