Association of Progressive Rental Organizations

Legal Article

California – Here We Come?

In a word (or three), let’s hope not. The Golden State was once the harbinger of all things bright and beautiful in America. Want to be a celebrity? Hollywood or Bust! Want to get into computers? Silicon Valley has a job for you. California as a beacon of the future seems less true these days, as the state’s homeless crisis and big cities’ soiled sidewalks are stark evidence that California’s politics have veered too far left for most people. California’s population has declined for the last two years, a harsh rebuke to the once popular catch phrase, “Go west, young man.” Folks seem to be heading in the opposite direction nowadays.

Rent-to-own has had its fair share of challenges in California. Rental dealers there got the most comprehensive, far-reaching statute in the country in 1994, after years of grueling negotiations with the California Department of Consumer Affairs and other consumer advocacy groups. The law dictated a three-month “same as cash” early purchase option, and outlawed offering liability damage waivers, among other things. Multi-state dealers generally agree that RTO is less profitable in California than in any other state – which is likely the reason there are fewer rent-to-own stores per capita in California than in any other state.

Regardless of how one feels about California and its politics, RTO has enjoyed a couple of recent successes in Sacramento. First, the governor was able to get his “mini CFPB” law passed, and happily for rent-to-own, the definition of “financial products and services” over which the newly created state agency has jurisdiction is exactly the same as is in the federal Dodd-Frank Act. So, traditional RTO transactions – with an initial term of a week or a month and sufficient lessor obligations to qualify the transaction as an “operating lease” – are not covered by the new law and its new agency. Rent-to-own life in California will go on as before under the strict-but-workable guidelines provided in the Karnett Rental Purchase Statute.

Second, this fall, the California State Legislature enacted a law further restricting debt collectors and applying the new law, for the first time anywhere, to primary debt collectors. About 33 states have statutes specifically aimed at third-party debt collectors, “collection agencies,” requiring licenses in most of those states and putting restrictions on collection efforts. No states have required first-party debt collectors to be licensed – until California.

RTO dealers are first-party debt collectors. They try to collect their own past-due rental payments and, ultimately, try to recover rental property that belongs to them. The California bill as originally drafted and introduced last spring included rental dealers and would have required them to be licensed by the state in order to do business there. They could have, in theory, rented without being licensed; they just could not have collected.

Again, happily, and largely thanks to RTO industry lobbyists and dealers, the bill was amended during the summer, and rental dealers were eliminated from the bill, which was enacted earlier this fall.

Rent-to-own is still a tough business to run in California, – tougher, perhaps, than anywhere else. But if Cali-based rental dealers had been stuck having to comply with these two new laws, it could have been much worse.

Ed Winn III serves as APRO General Counsel. For legal advice, members in good standing can email legal@rtohq.org


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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.