Association of Progressive Rental Organizations

Mind on the Move: How Movement Powers Idea Generation

When we think about solving problems, strategizing, or tackling big creative projects, the default image is sitting at a desk or in a quiet library, laser-focused on the task at hand. For years, I believed the same thing – until I discovered a far more powerful approach: movement. I wrote my doctoral thesis and my first book while training for my first marathon and triathlon. The long runs, the quiet laps in the pool, the hikes in the woods or up mountains – those were when my best ideas surfaced. While the hours I spent in libraries poring through books were essential, they were never enough. The clarity and creativity I needed came while I was moving.

This is a practice I learned nearly twenty years ago and have carried with me ever since. In fact, I’ve noticed that my most significant athletic undertakings and my biggest professional projects almost always run in parallel, because the two are inherently intertwined. Moving – whether it’s running, walking, swimming, or dancing (not me) – has a way of unlocking ideas, stripping away mental clutter, and allowing your brain to process information in ways that sitting still just cannot match.

Why Movement Sparks Creativity

Science now backs this up. Studies have found that simply walking – especially outdoors – boosted creative thinking by an average of 60% compared to sitting. Participants came up with more novel ideas and creative solutions while on the move. The reason? Physical activity increases blood flow to the brain, delivering more oxygen and nutrients. This improved circulation supports brain function, enhances mood, and triggers the release of neurochemicals that foster new neural connections and cognitive flexibility.

Movement also helps quiet the “noise” of overthinking. Rhythmic, repetitive activities like running or swimming allow the brain’s default mode network to engage – this is the part of the brain associated with daydreaming and creative problem-solving. Simply put, movement primes your mind to make connections that might not happen when you’re forcing focus at a desk.

Movement as a Thinking Tool

Classic thinkers and writers understood this well. Nietzsche famously wrote, “All truly great thoughts are conceived while walking.” Beethoven carried a notebook on his walks to capture musical ideas that struck him mid-step. Steve Jobs was known for conducting walking meetings to spark creativity and clarity in discussions.

Thinking while moving is not a novel concept – it has been practiced for centuries as a way to engage both the mind and body. Walking, running, or even light exercise encourages a meditative state where thoughts flow more freely. It’s a reminder that movement isn’t just about physical fitness; it’s also a powerful tool for mental performance, reflection, and problem-solving.

Practical Tips to Harness Movement for Thinking

  • Use “movement breaks” for brainstorming: Take a short walk or stretch when you hit mental blocks.
  • Pair workouts with thinking time: Dedicate part of your walk, run, or swim to mulling over a challenge, planning your week, or strategizing a new idea or project.
  • Keep a “post-workout notebook”: Ideas often come mid-workout – jot them down as soon as you finish.
  • Take meetings on the move: A walking meeting outdoors can unlock better ideas and reduce stress.

Challenge for the Month:
This week, dedicate two sessions of at least 10-15 minutes of active movement (walk, jog, bike, or swim) to thinking about a specific challenge – something you’re stuck on or planning. Use this time intentionally and see what ideas surface. Track your breakthroughs – you’ll be surprised by how much clarity and energy movement can create.

Just as with Kaizen – the philosophy of small, steady improvements – the practice of moving for mental clarity is built step by step. It doesn’t require dramatic changes, just consistent, intentional moments of movement layered into your day. Over time, this simple habit can sharpen your thinking, enhance creativity, and improve both your body and mind.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.