Association of Progressive Rental Organizations

The Power of Commitment Devices for Health and Fitness

By Charles Smitherman

January 24th is known as Quitters Day – a point when a majority of people abandon their New Year’s resolutions. While an Apple Watch ad recently highlighted this trend, my gym didn’t seem to get the memo – it was still packed. In the ad, Apple sells the watch and its range of fitness features as a way to stay on track, and it can be effective, from telling you daily calories burned and minutes exercised compared to daily goals, as well as beeping at you all day to stand up and reminding you to breath. I love my Apple Watch, but there is a simpler way to stay committed to your resolutions or health and fitness goals.

In my previous article, I discussed embracing the Kaizen philosophy – making small, continuous improvements – to achieve your goals. Building upon that foundation, another effective strategy to maintain motivation and accountability is the use of commitment devices.

A commitment device is a self-imposed promise that binds you to a course of action. It aligns small daily actions – like a 10-minute walk or a healthy meal – with long-term goals, such as running a race or maintaining overall health. Commitments can be private, such as pledging to a personal fine if you skip a workout, or you can make your fitness goals public to leverage social accountability. Research in behavioral psychology – remember Freakonomics – indicates that commitment devices can enhance adherence to your health-related goals and behaviors, including weight loss and exercise routines.

Integrating commitment devices with the Kaizen approach can lead to sustainable progress. By setting small, manageable goals and reinforcing them with commitment mechanisms, you create a structured path toward improvement. For example, committing to a daily 10-minute walk and sharing this goal with a friend – or on Facebook/MySpace/Instatok – can increase your accountability and motivation.

Public commitments can be especially powerful. Sharing your goals with others increases accountability because the desire to maintain your reputation encourages follow-through. In the past, I would announce big races on social media, and that public declaration helped keep me accountable. More recently, after making all my fitness goals public to you all in my last article, I’ve already felt the pull to go for a swim or to the gym on days when I might have skipped.

Additionally, incorporating tools like fitness trackers – like the Apple Watch I told you that you did not need – can serve as modern commitment devices, providing real-time feedback and reminders to keep you on track.

By combining Kaizen’s small, incremental improvements with the accountability of commitment devices, you create a sustainable strategy for achieving your health and fitness goals. This approach not only fosters discipline but also makes the journey toward better health more exciting and attainable – helping you stay on track long after Quitter’s Day has passed.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.