Association of Progressive Rental Organizations

In Memoriam: Bud Holladay

Raymond C. “Bud” Holladay, 79, passed away peacefully on November 4, 2024, in Roanoke, TX.

Bud was surrounded by love and was lovingly cared for by his wife Cathy and family in his last days.

Bud Holladay was the founder of the Association of Progressive Rental Organizations (APRO), the national trade association for the RTO industry, which he formed in 1980. He served as the organization’s first President beginning with the 1980-81 term. Bud was a well-respected RTO dealer, accomplished speaker, and during his time, the most widely read columnist in Progressive Rentals. Holladay presented over 100 seminars before trade groups at APRO conventions and state association meetings where every seat was filled. Over the years, he was the winner of most awards that the association handed out, including Rental Dealer of the Year, the President’s Award, and the association’s Lifetime Achievement Award. Early on, association award winners got plaques to hang on their office walls, but in the early 2000’s, the association voted to give out “Buddy’s” – solid bronze statuettes named after Bud in recognition of his contributions to the industry.

Bud was instrumental in taking an RTO company public, held several CEO positions in different RTO companies, and later served as a consultant to the industry before retiring. Bud was known for his humor, quick wit, brilliant mind, and above all, his mentoring of young entrepreneurs and leaders to run their own successful businesses.

Beyond his professional accomplishments, Raymond C. “Bud” Holladay was a devoted husband and family man, who loved his wife, children, grandchildren, nieces and nephews, and family above all else. He was a beloved husband to Cathy, and a devoted father to Chris, Cary, Rachael, and Tony. A loving grandpa to his grandchildren Val, Christopher, Blake, Shaedon, Valentine, and Brody. A beloved Uncle to his nieces/nephews and grandnieces and cherished his special relationships with Bryan, Sherree, Saul, Alyssa, Alivia, Emilia, Maya, and Elana. His funny nature and joyful spirit were contagious and a huge gift to our family and friends. His bright light will be missed and carry on in our hearts forever.

Bud was an avid reader, writer, and history buff. He loved to travel with his family and was a memorable storyteller and jokester. Being with family was his greatest joy. Among his many gifts were his big personality, quick wit, never meeting a stranger, and always making people feel important. His generous spirit was always available to help, and his thoughtful ways left a lasting impression on those in his path. Along the way, Bud had many friends that became “adopted family” whom he loved as part of his own.

Raymond C. “Bud” Holladay is survived by his wife, Cathy Holladay; children: Chris (Christine), Rachael (Elvin), and Tony; grandchildren: Val, Christopher, Blake, Shaedon, Valentine, and Brody; and siblings; Kenneth (Lorene), Lyne (Skip), Lorie, and Stephen; as well as numerous nieces, nephews, cousins, and friends. Preceding Bud in death were his father, Raymond C. Holladay, mother, Ruby Hilton Holladay, sister, Dianna Nutt, and son, Cary C. Holladay.

A Celebration of Life service will be held at The Well Community Church in Argyle, Texas, on Saturday, November 16, 2024, at 12:00 PM. The Well Community Church is located at 600 FM 407, Argyle, Texas, 76226.

Bud Holladay will be deeply missed. His precious memory will be embedded in our hearts by all who loved and knew him, but his beautiful legacy will live on through his family and friends forever.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.