Association of Progressive Rental Organizations

APRO-FESSIONAL | Meet Jess Mahon

Welcome to our APRO-FESSIONAL series, where we spotlight the dedicated individuals shaping the rent-to-own industry. Each interview delves into the lives and careers of our members, offering insights into their journeys, daily roles, and passions. Join us as we explore and celebrate their contributions to the rent-to-own community.

Jess Mahon, Marketing Director for Countryside Rentals Inc. dba Rent-2-Own, has been in rent-to-own for 11 years, all of them with Ohio-based Rent-2-Own (R2O). Her prior work experience was as an Assistant Branch Manager with a bank specializing in second-chance banking, where she mainly served customers who didn’t qualify for traditional checking or savings accounts due to poor banking histories or limited credit.

“Joining the Rent-2-Own team felt like a natural fit,” Mahon says. “I began learning the business from the ground up as an account manager, then managed a couple of stores. In 2016, I was promoted to the marketing department, where the work is extremely dynamic – every day brings something new.”

Mahon enjoys her fast-paced, highly varied workdays, which blend customer service, sales, product management, delivery, and collections.

“I’m constantly engaged in communications, strategic planning, performance metrics, and problem-solving, all while providing hands-on training and support to our stores,” says Mahon. “My daily interactions span across stores, management, vendors, and other departments to keep everyone aligned, collaborating closely with various teams to talk over upcoming promotions, new products, and potential offers. Store visits also play a key part in my role – I confer with store managers, sales managers, and customer-service reps on tailored marketing strategies designed to drive their store results.”

While Mahon finds her current work engaging, she’s also excited for the future of rent-to-own – particularly as technology continues to advance.

“We’re already seeing incredible improvements with updated websites, mobile apps, and online payments, and I believe the RTO industry will continue to invest in digital platforms to streamline and enhance the customer experience,” Mahon says. “Next, we may be using AI tools to create virtual showrooms or ‘see this product in your home’ features. Additionally, I think companies will continue to extend their product offerings beyond the traditional.”

For now, one of Mahon’s favorite things about her work is helping customers enrich their lives by helping them bring home things they want or need – but her proudest professional moments come from helping elevate her colleagues.

“I love mentoring others, seeing them grow and succeed within the company or industry,” Mahon says. “There’s nothing more rewarding than watching people I’ve worked with thrive and reach new career heights. Helping others succeed is truly one of the most fulfilling parts of what I do.”

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.