Association of Progressive Rental Organizations (APRO)

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2024 Summer Magazine: Welcome Letter

Dear APRO members,

Twelve months ago, I received the spectacular news of my selection to become the new CEO of APRO. What a wonderful year and journey it’s been so far! At its core, rent-to-own is a relationship business, and it’s my real pleasure to serve an industry and group of people whom I care deeply about.

Engagement and enhancing your membership value and experience are central to APRO’s mission as your trade association. From our active presence and involvement in industry meetings and events, to our publications – like this award-winning magazine and our weekly newsletter – that share and promote your stories and the wonderful work you do for your customers and communities, to our growing offering of informative webinars and educational opportunities, APRO is here for you – an association of members, by members, and for members.

Our trip to Washington, D.C., this spring for APRO’s annual Legislative Conference exemplified our core mission as your champion for public policy recognizing the importance of rent-to-own. With 77 attendees, 11 first-time Legislative Fellows, and 120 total meetings, this year’s conference was a huge success, bringing our members together for one common purpose: to advance RTO. True to our relationship roots, we nurtured existing friendships and created new connections with our Congressional lawmakers, while laying groundwork for enriched federal and state advocacy for years to come. (Read all about it in “New Kids on the Hill” on page 18.)

Looking forward, rent-to-own’s biggest event of the year is just around the corner – RTO World 2024, scheduled for August 6-8 in Orlando, Florida! (Learn more in “Orlando: More than the Mouse” on page 42.) With Universal Orlando as a backdrop, this year’s APRO-TRIB partnership is set to deliver some extraordinary education, awesome networking opportunities, and the industry’s largest expo, as well as what promises to be the one of the best Experience Parties ever. And, for the first time, this year’s event features the premier Protecting the Transaction Summit, focusing on legal and regulatory issues facing RTO, and the inaugural Women’s Forum, furthering the influence and key roles of women in our industry. Free to RTO World registrants, we hope you’ll join us for these two new additions!

Meanwhile, the APRO Board of Directors has been hard at work, as ever. This spring, these volunteer leaders approved newly revamped Mission, Vision, and Values Statements, initiating their efforts to develop the new 2025-28 Strategic Plan for the association. (Check out “What’s the Plan?” on page 30 for more information.)

Over the past year, I’ve often shared personal stories about my endurance running and Ironman triathlons. While the lessons I’ve learned through these experiences are myriad, the root principle beneath them all is the mantra keep moving. I’m proud to note that APRO has accomplished some great things during the past 12 months, and I’m thrilled to confirm we’re going to keep moving – in fact, we’re just getting started!

Looking forward to seeing you all at RTO World in Orlando – it’s going to be incredible!

Charles W. Smitherman, J.D., Ph.D.

APRO CEO


Upcoming Events



Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.