Association of Progressive Rental Organizations (APRO)

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Vendor Vitae: Mike Kays

ASHLEY FURNITURE INDUSTRIES

Meet Mike Kays, Vice President of Rental Sales with APRO associate member Ashley Furniture Industries. Born in Iowa, but now a naturalized Texan, Mike has had a vast and varied career – from men’s sportswear to women’s couture to ultimate toys to furniture to rent-to-own.

RTOHQ: The Magazine caught up with Kays, who guided us along the long and winding road of his career, culminating with his past dozen years working in the RTO industry.

APRO: Where did you grow up, and what was your growing-up experience like?

MK: I was born in Iowa, but we moved around a lot until we settled in Plano, Texas – which is part of the Dallas-Fort Worth metroplex – when I was in second grade. I played all the sports – football, basketball, baseball, soccer – until I joined the band, playing trombone. I really enjoyed learning music and working together as a group; I was in jazz band and marching band. I found a strong group of friends there that I still have today, about four decades later.

APRO: How about after high school – did you go to college, or jump into the workforce?

MK: I actually met up with those same friends at The University of Texas at Austin, and we joined a small fraternity together – a diverse group of guys who were fun to hang around. There were 27 members our first year; by my senior year, I was president of the fraternity with more than 100 members. That leadership role was a big turning point for me; from being just a part of an organization to being the president – I learned some real-life lessons about what leaders deal with.

APRO: What was your degree?

MK: I graduated with a finance degree, and ended up accepting an assistant buyer position for a department store in Houston – Foley’s then (Macy’s now). I realized that being in a buying office was kind of like running your own little business, but with somebody’s else’s money. I bought for men’s sportswear, and I learned business terminology and how to run a business. Then I returned to North Texas to do a stint in a store, which gave me a true appreciation for what store managers go through. It’s a brutal job.

So I stayed for a couple of years – when I met and married my wife, Amy – but wanted to get back to buying. I accepted an associate buyer position with Neiman Marcus in downtown Dallas; the opening was in the couture evening department. I didn’t know what that was, but I learned how to buy for high-end evening gowns, worth thousands of dollars. It was a baptism by fire, for sure!

APRO: How did you get from couture evening to furniture rental?

MK: I was promoted to men’s buyer for the Neiman Marcus catalogue; then, they decided to build a separate catalogue for really wealthy men – like a Sharper Image catalogue for the top three percent of income earners. I went around the world searching for top-notch gifts to build this catalogue; I think we sold a tank at one point. The women I worked with jokingly called me ‘the boy-toy buyer.’

It was fun, but eventually, a boss moved to JC Penney and invited me to join him. He had buyer positions for either jewelry or furniture, so I became a furniture buyer for Penney’s. It was wonderful growing the business, swinging deals, bringing bargains and values to customers. But by 2011, Penney’s was eliminating furniture and eliminated my job. Fortunately, Ashley was there to give me a shot.

APRO: Tell me about your experience with Ashley Furniture.

MK: Well, Vice President at the time Gary Jones said, ‘I want to offer you this job, I think you’re going to be great, but you should understand that once you join rent-to-own, you sort of never get out.’ And I said, ‘Like Hotel California?’ And he said, ‘A little. RTO protects their own. So if you ever leave Ashley, they’ll have your back.’ I thought that was a little intimidating, but kind of cool. Over the past 12 years, I’ve made some of my best friends in rent-to-own, they definitely have my back, and they will work with me so that I’m successful and they’re successful.

We sell to about 175 individual rental dealers across the country. Our rental team has been able to grow Ashley’s business to dealers, and I’d like to believe I’ve helped them grow their businesses. That’s how business should work – partnerships that benefit both sides.

APRO: What’s your favorite part of your work?

MK: When I can sit down with a rental dealer – meaning the owner, the buyer, or the store manager – and we find a way to make that business better, it just doesn’t get any better than that. Whether it’s a new promotion or a solution for some problem they’re having, if I can help them make their customers happier, that’s what makes it all worth it – making a positive difference in people’s lives.

APRO: Tell me a little about your personal relationships – your family.

MK: Amy and I have been married for 29 years. She owns a business that keeps her very involved in the community; she produces school spirit wear to help Parent- Teacher and other school organizations raise money. Our daughter, Caley, is 25; she teaches sixth-grade math, which is funny because she hated middle school and she hated math. But it’s her calling; she was Teacher of the Year her first year of teaching, and is now team lead for her school. Our son, Caden, is 22 and a student at the University of Texas at Dallas. He’s interested in the arts, and working to find the right place to contribute. I’m blessed to still have my mom around; she’s 87 and still living on her own.

APRO: How do spend your free time?

MK: We’ve lived in Prosper, Texas – which is in the far north 40 of DFW – since 2004; it was 2,500 people then, it’s 38,000 now. We belong to Prosper United Methodist Church, where I’ve taught Sunday School and worked with youth. I’m also currently president of my homeowners’ association.

Our ‘happy place’ is Fredericksburg, down in the Texas Hill Country. We love nothing more than to hang with the winemakers all around there, and enjoy new wineries and new wines. And we’ve got a closeknit group of friends here in Prosper. I guess it’s a string of continuity through my life – I like spending time with people who make me better and who I can help be better, too.


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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.