Association of Progressive Rental Organizations

2023: A Day in the Life in RTO | Angela Strong-McCool

Name: Angela Strong-McCool

What’s your current role/title?

Jokingly, my current job title is “Problem Resolutions Officer” (haha) … but my more professional title is Vice President of Mike Strong Inc. dba Mike’s Rent-To-Own.

Years in RTO: This is a family business, so I’ve worked in rent-to-own almost my whole life.

How did you find your current position?

My father opened the company when I was one year old, so I’ve literally grown up in this industry. I went to our store every day after school. Later, it was important to my father that both my brother and I learn every single job in the company, so I’ve done collections, sales, service, store manager, installations, even filing and cleaning. Fast-forward to today … we don’t have a very large home office staff, so I have my hands in all aspects of our family business.

What did you do before you began working in RTO?

I worked at Mike’s all through high school. Then I left for college and went into nursing for five years before deciding to return to Kansas and join the family business.

How did you prepare for your RTO role?

I learned from the best – my father. Watching him interact with staff, vendors, and customers on a daily basis was fantastic preparation.

What do you do in a typical day or week?

My main focus now is human resources, marketing, and training. My daughter also plays competitive soccer, so my weeknights and most weekends are filled watching her on the pitch.

What are the benefits of working in RTO?

I honestly can’t think of anything that is NOT a benefit! I love helping people – including our staff, helping them be the best version of themselves. I love finding products for our customers. I love how tightknit our industry is, and how most rental dealers are willing to listen and give advice. Above all, I LOVE working with my dad and my brother. I continue to learn every single day from my father, and anyone who knows him knows he loves to tell jokes, so that makes each day even more fun!

What do you love best about your job or employer?

Because I’ve grown up in this industry, I have people around me daily who have watched me grow up. It’s family – our staff are family, and our customers are family. Rent-to-own is home for me.

How do you manage work-life balance?

Every day, I make a notecard. On one side, I have a list of what’s important to me: the love of my life, my kiddos, and the year 1981. The “1981” is the year Dad launched the company. Those three things are my key focus every single day. On the other side of the notecard is a list of 6-8 tasks I need/want to accomplish that day. That works for me. That being said, being in a family business means we discuss business at all times and there is never a day off. But I love this industry and don’t really consider it work. It’s my life, and I love everything about it.

What do you predict will change in the rent-to-own industry over the next five years?

I think some of the virtual RTO operators are going to see they need to operate more like brick-and-mortar businesses, and the ones that don’t figure that out are going to go out of business.

You can connect with Angela Strong-McCool on Facebook, Instagram, or LinkedIn.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.