Association of Progressive Rental Organizations

PrimeTime Outlines Optimistic Outlook for RTO

APRO CEO Charles Smitherman (C), visits with Keven Dalke (L) and Bill French (R) at the O’Rourke Sales Company booth at PrimeTime in Nashville.

Nationwide Marketing Group welcomed more than 3,600 attendees from 780 member companies and 150 vendor partners to Nashville, Tennessee, in mid-August for its 61st in-person PrimeTime event.

During the three-day business and education conference, Nationwide dealer members got updated on the retail landscape, capitalized on show specials and giveaways, and gobbled up the inventory Nationwide’s vendor partners brought to Music City, ensuring customers’ needs will be met during the final few months of the year.

Education sessions especially for RentDirect members included a roundtable discussion of where the rent-to-own industry is and where it’s going, led by APRO CEO Charles Smitherman and APRO VP of Membership Jen Troke. In an instant-response survey of RentDirect members’ view of the direction of the industry, the vast majority offered optimistic outlooks.

Another session – led by Nationwide’s Director of Appliances and RentDirect John Laing, along with representatives from Ashley Furniture Industries and O’Rourke Sales Company – presented industry forecasts for consumer electronics, furniture and bedding, and the industry overall.

Retired Army Green Beret LTC Scott Mann provides Nationwide PrimeTime participants with his “rooftop” view of leadership as the event’s keynote speaker.

Keynote speaker Retired Lieutenant Colonel Scott Mann moved the general session audience with tales from his 23-year military career as an Army Green Beret. LTC Mann outlined how businesses can benefit from leadership centered around the values of human connection, communication, and trust-building among people who may initially be angry, frightened, or skeptical.

The PrimeTime “HoTsHow” gave members 75 minutes of can’t-beat-‘em deals, with the last 15 minutes dedicated to a total of $10,000 worth of merchandise giveaways from select vendor partners. Lots of great deals were also discovered on the 250,000-square-foot show floor, with 150 vendor partners and, for the first time, a recommended RTO-focused booth track.

Nationwide’s 62nd PrimeTime is scheduled for March 10-13, 2024, in Las Vegas, Nevada.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.