Association of Progressive Rental Organizations

Legal Article

CFPB Concerns Worth Noting

Bureau Opines on Convenience Fees, Studies Buy Now/Pay Later Business

The Consumer Financial Protection Bureau (CFPB) continues to spend your tax dollars issuing assorted regulations, proclamations, advisory opinions, and studies in an effort to make the marketplace – from the Bureau’s perspective – safer, fairer, and more transparent for consumers.

As you are likely aware, the CFPB’s jurisdiction does not include the rent-to-own transaction. This is because RTO industry leaders back in 2010 were able to explain to Congressional policymakers that: 1) rent-to-own transactions are not “credit” or “financing,” and are fundamentally different from the kinds of finance products and services already regulated at the federal level; and 2) RTO transactions are already well-regulated at the state level, and so did not need to be under the jurisdiction of the CFPB. There have been sporadic efforts since then to amend the Dodd-Frank Act to include rent-to-own, but those efforts have gone nowhere.

But recently, the Bureau has acted in two areas that may be of peripheral interest to rental dealers. This past summer, the CFPB published an Advisory Opinion relating to the Federal Fair Debt Collection Practices Act (FDCPA). The CFPB condemned, among other things, “convenience fees” charged by debt-collection agencies, which the CFPB identifies as part of a larger “pay to pay” issue. Many RTO dealers charge nominal convenience fees when customers make payments by phone; they may do this for many reasons, not the least of which is that credit-card companies charge a higher fee for “card not present” transactions, because of, naturally enough, the higher risk of loss in such transactions. It is not exactly retirement money rental dealers are collecting: Indiana – the only state to regulate the amount of convenience fees in rent-to-own transactions – recently raised the permitted fee from $2 to $3.

In its advisory opinion, the CFPB states that debt-collection agencies – those groups covered by the FDCPA – cannot charge convenience fees unless those fees were specifically authorized in the original contract between the consumer and the creditor or by state law. The Bureau labeled convenience fees and all other “pay to pay” fees as being overreaching and unfair.

In September, the CFPB published a study on the relatively new Buy Now/ Pay Later (BNPL) lending industry, and identified several areas of consumer-protection concern. (APRO sent an Alert to its members almost a year ago explaining how BNPL works.) The CFPB is concerned that consumer protections for these transactions are inconsistent and insufficient. Most are not covered by the Truth in Lending Act because of the four-month rule in that law. According to the Bureau, BNPL lenders may not be disclosing the cost of credit accurately under state RISA or other credit-disclosure laws. The CFPB is also concerned that some – probably many, perhaps most – BNPL lenders are harvesting data from consumer BNPL users, and are either developing shopping preferences and behavior profiles in-house or selling the information to third parties. The CFPB is further concerned consumers are sacrificing privacy, security, and autonomy when that happens.

Additionally, the Bureau is concerned that the ease of getting BNPL loans might encourage consumers to overextend themselves, because the current system allows consumers to take on several loans over a brief period of time from multiple lenders. BNPL lenders are not typically reporting payment data to credit reporting agencies, which means other lenders may not be aware of all of a consumer’s liabilities when making decisions about additional lending. This is of course one of the key differences between debt like BNPL and RTO transactions; with RTO, there is no “debt trap” because our customers have the right to terminate without penalty at any time.

While the CFPB is, for the moment, merely studying the BNPL industry, the message seems clear: Tighter regulation of BNPL transactions is on the horizon, some of which may hinder growth of the business.

Ed Winn III serves as APRO General Counsel. For legal advice, members in good standing can email legal@rtohq.org.

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If you want to learn more, you can read the Bureau’s report and study on your own:

https://files.consumerfinance.gov/f/ documents/cfpb_convenience-fees_advisory-opinion_2022-06.pdf

https://files.consumerfinance.gov/f/ documents/cfpb_buy-now-pay-latermarket-trends-consumer-impacts_report_2022-09.pdf


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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.