Association of Progressive Rental Organizations (APRO)

Legal Article

Covering Your Assets Against Acts of Nature

By Woody Webb, Sr

Attorney and guest columnist Woody Webb takes on how to adequately address property loss, damage, destruction, & theft – both inside & outside your stores

Under the category of “we live in strange, uncertain, and oftentimes troubling times,” I submit the following true tales, which might also belong in the annals of “day in the life of rent-to-own.” I’ll close with a substantive legal discussion for you to ponder. But first, the stories:

1. An Alabama attorney wrote me last spring that a customer’s rented appliances kept getting attacked by rats in her home, and she demanded recourse (i.e., money). As a native Alabamian and fervent Crimson Tide football fan, I immediately called the attorney and after some chatting, I said to him, “I’m sorry for your customer, but was she under the impression that we rent rat-proof appliances?” Following a pregnant moment, I heard a chuckle, and we resolved the case by agreeing that Alabama would once again be the National Champions. Roll Tide!

2. A rental dealer from Virginia was visiting New York to go to his son’s graduation from medical school, when he received a call from his manager that his store and a great deal of his inventory had been totally destroyed by a fire in the neighboring Dollar Tree store. Apparently, a woman came into the Dollar Tree with her nine-year-old daughter in tow, and while the daughter sprayed the premises with lighter fluid and tossed a match on it, the mother rolled through the store stealing items from the shelves. The ensuing fire predictably spread to the rent-to-own store next-door, and our RTO man was temporarily shut down and eventually forced to relocate. Welcome to the Start a Fire/Smash-n-Grab era!

Which brings me to the topic of how rent-to-own operators can adequately address property loss, damage, theft, and destruction (rat attacks notwithstanding).

I imagine most Rental Purchase Agreements contain Risk of Loss provisions, fixing responsibility on the customer for rental property that is lost, stolen, damaged, or destroyed – generally up to the fair market value. Absolving the customer of this responsibility is achieved by the optional Liability Damage Waiver agreements. Quite clearly, in a catastrophic event such as a hurricane, tornado, or earthquake, a Risk of Loss provision is essentially worthless, when customers lucky enough to have survived have semi-destroyed or no homes, probably no jobs, and very scarce monetary resources.

So the question becomes what type of insurance products are available to afford rental dealers the maximum protection for loss, damage, or destruction of their merchandise, as well as business interruption in the form of loss of rental income?

A North Carolina RTO operator believed, not unreasonably, that he was protected by a standard insurance policy, as well as by a Business Income (and Extra Expense) Coverage policy, when Hurricane Matthew came barreling through the state.

This rental dealer managed to avoid any significant property damage on his business premises (including even inventory). His real problems were elsewhere; for example, rental property in customers’ homes that may be lost, damaged, or destroyed; or in homes no longer in existence or habitable; or with a customer who was suddenly unemployed and unable to keep the rental revenue coming in. Simply put, the challenge was insurmountable, but for the Business Income Interruption policy the dealer believed he had the foresight to procure.

I wish this was the end of the story. But not surprisingly, the insurance company denied the dealer’s claim, noting the loss of business income “must be caused by direct physical loss of or damage to property at the premises,” and – adding insult to injury – any loss or damage caused directly or indirectly by flood, water, or windstorm was excluded from coverage. In my view, the value of this policy was highly questionable. Its coverage seemed to be limited to vandalism, theft, or fire, but that’s about it. Not much help in a natural disaster situation.

Not only should you procure building coverage insurance, but you should also ask your agent about contents coverage, which is not automatically included in a building coverage policy – and by “contents coverage,” I mean to encompass not only property in the store, but also property in customers’ homes.

If you live or do business in an area susceptible to flooding from a temporary event (almost everywhere), flood insurance is something you should definitely consider. Flooding can be caused by overflow of inland (lake, river) or coastal waters, runoff from heavy rainfall, or mudflows.

I have consulted several insurance agents, one of whom recommended procuring flood insurance from the National Flood Insurance Program or other carriers, while another suggested a blanket Inland Marine Policy which would, he said, cover off-premises property. Further, I was told that in order to secure coverage for business interruption in the rental-purchase industry, both products mentioned above must be accompanied by a Business Income (and Extra Expense) Coverage Form. Of course, a lot depends on where you live, what you can afford, and what degree of risk you are willing to take on.

As for earthquake insurance, I’d suggest asking your agent for a policy comparable to flood insurance policies, making sure to cover off-premises property as well as business interruption. And if you happen to live in California, do not let your “quake” insurance lapse (see Bosch: Legacy, Episode 2, on Prime).

Inasmuch as I do not profess to be an insurance expert, I’d certainly counsel you to consult with an agent you trust, and make sure to explain fully the nature of the rental-purchase business.

Woody Webb, Sr., is a founder and partner at APRO Associate Member Edmisten & Webb Law Firm in Raleigh, North Carolina.


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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.