Association of Progressive Rental Organizations

The Cyber Attacks Are Real: Harrowing Tales from RTO Colleagues

Screenshot from ‘Nightmare on RTO Street: Cybersecurity Tales to Save Your Neck and Your Networks

Remember sharing spooky stories around the campfire as a kid? Well, none of them were as terrifying as the horror stories APRO members swapped on October 19 in our webinar, Nightmare on RTO Street: Cybersecurity Tales to Save Your Neck and Your Networks.

Just in time for Halloween, three RTO executives told their hair-raising cautionary tales, and experts gave tips on how to prevent your company from being the next victim.

Dan Singh, CEO of Dial Rent-to-Own, gave a classic example of being “phished” – tricked by an email into giving away sensitive information … and more.

A staffer received an email that appeared to be legitimate and convinced her to provide her password. That allowed the cybercriminal to send deceptive messages to more staffers, leading to a $9,064 payment intended for GE to be instead wired to the fraudster’s account.

“We tried to file fraud charges, but the bank told us there were so many cases, there was just nothing we could do and we wouldn’t get the money back,” Singh said.

“All of this could have been averted if we would have just made some simple phone calls within the office or with GE and verified the information,” Singh said.

Matt Warren, Senior Vice President of RNR Tire Express Franchise, was hit by a more complex scheme that didn’t involve his own network, but still had an electronic component. The thief gained access to his company’s file at the Florida Secretary of State and changed the company’s contact information. She then stole some checks from RNR Tire Express Franchise’s mail and tried to cash them, portraying herself as a company officer.

Thankfully, she was caught, but the legal mess cost his company $100,000.

Now, Warren said, “We go in there [every year] and make sure all the officer information is up to date, and also make sure you can set up specific alerts to when your accounts get changed, so it will go to a [staffer] that you know will be checking their email quite often.”

Singh and Warren got off light, however, compared to the 2019 Christmas Day Surprise suffered by Aaron Windsor, Owner of National TV Sales & Rental.

“I got a call that every single computer in the company has been locked out,” Windsor said.

A “ransomware” attacker, sneaking in via an email sent by a vendor from an unsecured server, had taken control of 130 of National’s computers and demanded $1.4 million to get access to the computers restored.

The total cost ended up being much more.

“The forensic investigators, the lawyers, the insurance, the loss of business … I think we figured up it was just short of $4 million in loss – all because of an email that was unsecured.”

The webinar also brought in experts on protecting company cybernetworks.

Jammy Williams, Director of IT Services for Buddy’s Newco LLC, dba Buddy’s Home Furnishings, told participants they must “embrace waiting” – protection measures like multifactor authentication for all your employees may not be convenient, but having patience may save you millions of dollars.

Eddie Flores, APRO’s Data Analyst, gave good tips on how to create a password that is easy to remember yet complex enough to frustrate hackers.

“Cybersecurity incidents are a matter of ‘when,’ not ‘if,’” warned Dailey Wilson, Senior Associate Attorney at Hudson Cook (the webinar’s lead sponsor). She said companies need to put a prevention program in place and have a response plan ready for when that cyberattack occurs.

Phil Carselowey, co-founder and COO of RTOSmart (also a sponsor), said companies must not be casual about selecting vendors. Grill prospective vendors on the rigor of their cybersecurity practices and learn whether they allow third-party assessments.

Nightmare on RTO Street: Cybersecurity Tales to Save Your Neck and Your Networks was a benefit of APRO membership. Members who missed the webinar may obtain a copy by emailing info@rtohq.org. If you are not yet an APRO member, join today at https://www.rtohq.org/join-apro/.

Read the rest of our Nightmare on RTO Street stories:

Upcoming Events




Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.