Association of Progressive Rental Organizations

Keven Dalke Named Director of Nationwide RentDirect

Keven Dalke named director of Nationwide RentDirect

Nationwide Marketing Group announced that Keven Dalke has been named the new director of Nationwide RentDirect.

Dalke most recently served as director of operations for Rent-A-Center Franchising, Inc., where he supported franchise operations for Rent-A-Center, ColorTyme and RimTyme franchisees across the country. He also spent 10 years as a regional director for both Rent-A-Center and Acceptance Now.

“Having someone of Keven’s caliber on our team is an investment in the future of Nationwide RentDirect and a reflection of this segment’s potential for growth,” says Patrick Maloney, senior vice president of appliances for Nationwide Marketing Group. “With almost 30 years of experience in the rent-to-own field, Keven brings incredible insight into RTO operations and the industry’s multiple business lines. He will be an invaluable asset for our membership as we continue to grow and transform our RTO offering.”

In his new role, Dalke will work with Nationwide’s rent-to-own members to improve the customer experience while increasing bottom-line profitability.

“I’m excited to support our Nationwide RentDirect members and deliver the tools and programs they need to compete in this increasingly competitive environment,” Dalke says. “By working together, we will build an industry-leading rental division that engages customers and encourages them to return to our members’ stores time and time again.”

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Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.