Association of Progressive Rental Organizations

Benefit Marketing Solutions Launches Exclusive Digital Marketing Program

APRO associate member Benefit Marketing Solutions [BMS] has launched a new digital marketing program to assist their clients in growing their business and customer loyalty. This new service is a feature of BMS’s Club programs and will provide its members with a custom webpage, monthly email blasts and social media posts to assist in marketing themselves and their Club programs by utilizing their existing customer database.

For 30 years, BMS has been dedicated to helping rent-to-own companies grow their businesses with its Club program service and is now excited to implement the tools their clients need to remain on top of the evolving consumer with its digital marketing program.

“Throughout our company’s history, we’ve seen the difference that a Club program can make in an RTO business,” says BMS CEO Brad Denison. “Now, we want to provide effective tools to our clients to better educate their customers, market themselves and promote these valuable programs.”

For more information about Benefit Marketing’s new digital marketing program, contact James MacAlpine at 972/803-800 or james.macalpine@aon.com.

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Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.