APRO’s Code of Ethics: High Standards of Conduct

APRO’s Code of Ethics was created when the association was formed in 1980 as part of an effort to organize the industry against legislative threats at the time. APRO’s first members wrote the code of ethics to establish a set of guidelines consistent with what they felt should be the industry’s values and ethical standards. These 14 Code of Ethics are still the defining guidance that APRO members agree upon to maintain a healthy business environment. In April, the APRO Board of Directors identified reconfirming these Code of Ethics as a priority during their Strategic Planning meeting, and as a result, APRO will feature a series of articles to familiarize and reconfirm each of these ethical standards with membership.

Members shall develop and encourage the practice of high standards of personal and professional conduct among themselves.

Everyone has been on the receiving end of poor professional conduct at some point in their lives or careers. Whether it’s a minor mishap like not getting a straw with your soft drink or a major catastrophe like being berated by your boss in front of customers and coworkers, unprofessional behavior reflects poorly on the individual, the business they represent, and by extension, on the larger entity they are associated with.

This is particularly true in the Rental Industry, where customers are never obligated to keep making payments to you and, yet, satisfied, recurring customers are key to your profits.  Rental customers must be willing to keep coming back to you week after week, month after month if you are going to prosper, and the way your store interacts with them is one of the most factors that will determine whether they renew with you or start doing business with someone else. If customers have an unprofessional experience in your store, their dollars are more likely to be deposited in your competitor’s bank account than yours.

It is also in your best interest to promote personal and professional conduct among other APRO members because your business is dependent on the reputation of the larger RTO industry. When even one store practices unprofessional conduct, that bad reputation can blemish everyone else in the industry by association. Article 2 of APRO’s Code of Ethics was created to promote and encourage a positive reputation, thereby promoting the health of the overall industry by extension.

Here are a few helpful links on personal and professional conduct that you and your staff might find helpful in your professional development efforts.

Click here to read the last feature, APRO’s Code of Ethics: A Closer Look.