The Premier Companies recently announced the opening of its newest location in Newport News, Virginia. The new store is owned by APRO member and Rent-to-Own veteran Walt Ulbricht. Ulbricht opens his first RTO store with more than 30 years of industry experience. Having worked at Bestway, Hometown Rentals and most recently at Rent-A-Center as District Manager, he and his wife Laurie wanted to operate their own store and be face-to-face with customers. “I wanted to get out of the corporate world and have my own business, a family business,” says Ulbricht. “Premier was very attractive to me because of all the different areas of support.” Premier Rental-Purchase in Newport News hosted its grand opening March 23-25 and the Ulbricht’s are excited about their new venture and look forward to being a part of the Premier Companies and its community.