Association of Progressive Rental Organizations

Nationwide Enhances Commitment to Rent-To-Own Channel

Nationwide Marketing Group signaled a ramp-up in support efforts for Rent-To-Own Dealers at the group’s most recent show in New Orleans. Industry veteran Lauren Talicska, who works extensively with the group’s Rent Direct Division and led the group’s RTO efforts at PrimeTime, reflected on the group’s recent show, saying, “Over 100 Rent-to-Own companies attended the PrimeTime Conference and Buy Fair in New Orleans, and the mix of Hot Show Deals, show specials, and education sessions was better than ever for RTO members.” The Hot Show, presented at each PrimeTime as a unique, fast-action auction format buying blitz, provides RTO Dealers with some of the best buying opportunities of the year. In New Orleans, the Hot Show was met with great anticipation, and produced encouraging results. “I nearly lost my voice calling out the paddle numbers as members rushed to get the deals in the Hot Show,“ said Talicska. “Rock bottom pricing on appliances made this RentDirect’s most successful Hot Show, with 30% more sales than August 2016.” Nationwide is conducting a national search for a new RentDirect Division leader, and has narrowed the search to a select few impeccably qualified candidates. According to Jeff Knock, of Nationwide’s Senior Leadership Team, “RentDirect is a top priority for Nationwide. One of our key plans for 2017 is to add a new leader for RentDirect, and we’re very excited about the experience, knowledge and skills of our final candidates for the position. We look forward to integrating the new leader of RentDirect by PrimeTime in Las Vegas.” The group also plans to ramp up services and assets in addition to the scores offered to RTO Members today. Knock shared detail, saying, “Nationwide is looking to build on the decades of dedication to serving our RTO Members. In addition to marketing and merchandising support, we know that there’s still much work to be done, and we look forward to remaining the group of choice for the most successful and progressive Independent RTO Dealers in North America.” Nationwide’s RentDirect will be prominently featured at the group’s PrimeTime buying show, to held in Las Vegas, August 21-24.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.