Association of Progressive Rental Organizations

BrandSource Doubles Down for Yearly Convention in Las Vegas, Aug. 28-31

Brand-Source-LogoOn August 28, Las Vegas will play host to BrandSource’s and TRIB’s annual convention as their membership converges on the Nevada desert for yet another exciting mix of business and pleasure. This year’s four-day event, held at Caesars Palace hotel and casino on the city’s famed Las Vegas Strip, is sure to be their most successful convention yet. While in Las Vegas, the BrandSource faithful will be treated to an array of educational seminars, informative workshops, and motivational speeches by prominent figures in the retail business. They will also have the opportunity to view over 200 unique exhibits amid 200,000 square feet of space on three floors within the hotel where exhibitors will be showcasing the latest models in the home appliance, bedding, furniture, outdoor, and electronics industry. As in previous conventions, significant time has been allotted for members to co-mingle and network. The schedule is packed with various social activities and entertainment options to ensure that members experience their share of fun while basking in the Las Vegas sunshine. This year’s convention is notable for the sheer amount of information that will be made available to membership. The schedule is packed with a virtual tutorial of the retail industry in the hopes that listeners will emerge from the convention with some additional knowledge that may prove useful to their business. Numerous educational sessions, product training, and workshops are all open to BrandSource membership. Most prominent on the second day of the convention are Mattress University’s “How To Run A High Impact Promotion” with renown consultant Phil Gutsell,” and “Get Scrappy With Digital Marketing” with marketer and author Nick Westergaar. On the third day, members are invited to no fewer than eight different educational seminars ranging including “Ushering The New Manage. Leading Millennials” with David Romano, owner of the recruiting and consulting firm, Benchmark Inc. One of the more eagerly anticipated features of this year’s convention is the keynote address that will be given by prominent retail philosopher, Doug Stephens. Stephens, a 20-year veteran of the industry, is one of the world’s foremost retail industry futurists and author of the best-selling book The Retail Revival: Reimagining Business for the New Age of Consumerism. His experience in retail has influenced Fortune 500 companies including Walmart, Google, Home Depot, Disney, BMW, Citibank and Intel. Along with opportunities to learn from industry experts, are of course the social events that make each BrandSource convention so unique. Intermingled with the information provided at the convention are several social activities designed to encourage fraternization between old and new members. The 1st Time Attendee Reception, the Women in Business Luncheon, the Young Professionals Topgolf Outing, and the Furniture Treasure Hunt are just a sampling of exciting events on the convention’s docket this summer that are guaranteed to do just that. Other events such as Monday’s live karaoke night and the registration Happy Hour on the first day of the convention ensure that members will have moments to kick back during their time in Las Vegas. One of the more innovative offerings on the convention’s itinerary this year is  “The Stampede.” “The Stampede” is a popular event held annually in which 30 or more vendors offer an amazing deal to members who have only the night to make a purchase. As expected, the rush to get the “Stampede” specials is very exciting and not unlike the bustle of the holiday shopping season but in the cozy confines of Caesars Palace. The upcoming convention in Las Vegas is essentially a two-fold method that BrandSource uses to keep its members informed about the latest developments in the industry and also as a way to say thank you for their loyalty and dedication. It is hoped that the information gleaned from our educational offerings and the relationships made during the time at the convention benefit our members’ businesses in some small way. It is also hoped that all members of the BrandSource family of dealers return to all future conventions. About BrandSource Based in Tustin, Calif. and founded in 1969, BrandSource is a 100-percent member-owned merchandising group with more than $14 billion in annual retail sales, nearly 4,500 independent dealer members in North America and close to 3,000 ‘branded’ stores in the United States. ProSource, its consumer electronics division represents more than 500 specialty retailers and custom integrators and boasts annual retail sales of over $4 billion, making it the largest specialty and consumer electronics merchandising group in the United States. As the largest unified merchandising group by number of members and volume in North America, BrandSource has the ability to negotiate strong programs with manufacturers in order keep its independent retailer members relevant and extremely competitive in the consumer marketplace. BrandSource retailers have established a strong reputation for offering local consumers an unparalleled customer service experience, along with a ‘neighborhood expert’ source whenever they’re in the market for appliances, consumer electronics or home furnishings. Please visit www.brandsource.com or www.brandsourcesummit.com for more information. About TRIB 2016 Meeting of the Minds The 2016 TRIB Meeting Of The Minds kicks off in Las Vegas at Caesars Palace on August 28th. This event gives TRIB member’s a forum to educate themselves on a wide variety of topics, network with like minded professionals, and participate in a “can’t miss” buying fair. With over 2 days of educational sessions, 200 participating exhibitors, and 100,000 + square footage of expo space there is something for everyone! Please visit http://www.tribconvention.com/ for more information. Media Contact: Jennifer Baldwin | BrandSource | 714-984-6644 | Jennifer.Baldwin@BrandSource.com  

Upcoming Events




Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.