Association of Progressive Rental Organizations

Facebook and Google Representatives Amongst Nationwide Learning Academy Speakers

As Nationwide gears up for what is forecasted to be a huge August PrimeTime! show in Nashville, the group is excited to announce continued growth of the new learning curriculum, Nationwide Learning Academy, that unveiled in March. In Orlando, the Nationwide Learning Academy sessions shattered attendance records from the previous shows’ educational courses, formerly known as PrimeTime! University. There were more session attendees than there were attending the actual show, meaning many of the group’s member retailers filled their schedules with a variety of course topics. Amongst the presenters in the Nashville lineup is Gabrielle Garrison, Partner Manager for Digital Strategy from Facebook, as well as Brenden Jacobson, a strategist from Google. Mike Whitaker, who coordinates the group’s educational efforts, added, “The member feedback from Orlando was overwhelmingly positive. We focused on taking time to understand what our members wanted out of the education curriculum and delivered the best of the best as far as content, presenters and topic variety. We’re very excited as we’re ramping up each of those areas even more for the August show.” In March, the Nationwide Learning Academy offered the most comprehensive curriculum of course opportunities to date, with the addition of flexible scheduling and a full slate of sessions presented by industry leaders, content authorities, internal professionals and more. This August, Nationwide’s newest addition to the Academy will be vendor-led sessions, with over a dozen vendors participating and leading discussions about what’s happening in the industry, as well as providing merchandising and promotional guidance within their specific lines. PrimeTime!, the largest trade show for Independent Appliance, Electronics, Bedding and Furniture Dealers, will see over 40 live sessions of the Nationwide Learning Academy, covering topics ranging from Leadership, Marketing, Digital, to Merchandising. Registration for the March PrimeTime show is now open, as is registration for the Nationwide Learning Academy, by visiting www.nationwideprimetime.com. About Nationwide Marketing Group Nationwide Marketing Group works beside thousands of appliance, furniture, electronics, specialty electronics, custom installation and rent to own dealers helping them grow their businesses and their bottom lines. With over 3,500 members operating more than 10,000 store fronts and $15 billion in combined annual sales, Nationwide is North America’s largest buying and marketing organization. Industry veterans, heading Nationwide’s seven regional divisions, work to provide independent dealers with personalized service and local programming in every market they serve. More information is available at www.nationwidegroup.org.

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Mike Lewis

Mike Lewis is a Premier Rental Purchase franchisee with multiple stores and currently serves as Vice President of Operations. With 33 years of experience in the rent-to-own industry, he has spent the past 20 years working closely with franchisee owners and previously spent 12 years in Corporate RTO, gaining a strong foundation in the business.

For the past five years, Mike has been sharing his knowledge by teaching managers and franchisees at the company’s Training Center.

Outside of work, he enjoys time with his family, kids, and grandkids, and appreciates the simple things in life – especially riding his Harley Davidson with the sun on his face. If you know, you know!

Lauren Talicska

Arona Corporation dba Arona Home Essentials

Lauren Talicska is an experienced multi-channel marketing specialist and the Vice President of Marketing & Communications at Arona Home Essentials. She has found her home in the RTO community, supporting stores in branding, growth, and increasing traffic.

You may recognize Lauren as a former RTO vendor, including her time as a partner for Nationwide RentDirect, or her previous participation in the APRO Vendor Advisory Committee. Lauren calls Columbus, Ohio, home and spends her workday crafting and executing marketing promotions from inception to realization, all while supporting the branding and social media needs of all the Arona stores in 12 states (plus Puerto Rico!).

Charles Smitherman

APRO

Charles Smitherman, JD, PhD, CAE, became CEO of APRO in 2023, bringing years of legal and executive experience in the rent-to-own industry. 

Prior to joining the association, Charles served as COO, General Counsel, and Vice President of PTS Financial Services, where he played an active role in the rent-to-own industry by representing his company through PTS’s club program offering with APRO member dealers. Charles is an attorney with two decades of experience across a wide variety of areas, including RTO, consumer financial services, antitrust, corporate law, mergers and acquisitions, litigation, franchise law, and privacy law. Following law school at the University of Georgia, Charles earned a Master of Legal Studies and PhD in Law from the University of Oxford in England.

Charles is credentialed as a Certified Association Executive (CAE) with the American Society of Association Executives, a Certified Franchise Executive (CFE) with the International Franchise Association, and a Certified Information Privacy Professional (CIPP/US) and Certified Information Privacy Manager (CIPM) through the International Association of Privacy Professionals. As APRO’s sixth CEO in its 45-year history, he brings a collaborative, member-focused approach to association leadership, emphasizing transparency, advocacy, and value creation. Outside of work, Charles is an active ultra runner and open water swimmer.

Mike Kays

Ashley Furniture Industries

As VP of Rental Sales for Ashley Furniture Industries, Mike thrives on building relationships with our RTO industry veterans, and helping businesses grow through new product, new marketing, and new supply chain options.

Mike works to leverage a wide breadth of relationships and influence, intimate knowledge of market trends, and unique knowledge of what RTO dealers need from a supplier to be successful.

The saying goes that a high tide raises all boats, and our goal is to leverage the world’s largest furniture manufacturer to drive the continued growth of the RTO industry and all the suppliers.

Mike Tissot

Countryside Rentals Inc., dba Rent-2-Own

Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.

He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.

Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.