2nd Potential Customer Survey Assessed
APRO commissions Trenholm Research for its second Potential Customer Survey. The survey studies the perception of the rent-to-own industry by those customers who fit the rent-to-own demographics but do not rent-to-own. The rent-to-own industry received a grade equivalent of a “D” for its perception outside of rent-to-own customers. The rent-to-own industry image outside of its customers continues to be a challenge to industry leaders and owners.