AI is revolutionizing the rent-to-own industry by optimizing pricing, automating processes, and enhancing customer experiences. RTO leaders must embrace AI to stay competitive and future-proof their businesses.
This APRO webinar explores how AI is reshaping business in 2025, with insights on automating tasks, enhancing customer experiences, and leveraging AI in marketing and operations.
AI is transforming rent-to-own marketing with community-based strategies, personalized campaigns, and seasonal offers – helping businesses engage customers and stand out in the market.
AI is revolutionizing RTO marketing with personalized campaigns, data-driven insights, and social media engagement – optimizing strategies, predicting trends, and enhancing promotions, even on a budget.
AI is transforming rent-to-own sales with AI-driven scripts, training tools like Synthesia, automated scheduling, and training – balancing automation with the human touch.
Explore AI’s impact on rent-to-own, from sales predictions and digital rental processes to operational tools like Zoom, VersiRent, and inventory forecasting innovations.
AI in rent-to-own: Exploring tools like ChatGPT and Gemini, addressing concerns, and emphasizing AI’s role in enhancing – not replacing – human capabilities. Start with free tools.
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Countryside Rentals Inc., dba Rent-2-Own
Mike grew up in the rent-to-own industry under the guidance of his father, former APRO President and RTO legend Darrell Tissot. For nearly 25 years, Mike’s innovative leadership has helped expand the family business to more than 40 stores across Ohio and Kentucky while also shaping the industry as a whole.
He has served as President of the Ohio Rental Dealers Association, an APRO board member and Treasurer, and President and Treasurer of the TRIB Group. His contributions have earned him the APRO President’s Award of Excellence and the title of APRO Rental Dealer of the Year.
Outside of RTO, Mike enjoys time at the lake house or in Orange Beach, Alabama, with his girlfriend, Angela Strong McCool. A passionate Cincinnati Reds fan, he rarely misses a game, whether watching or listening alongside his parents. He also takes every opportunity to visit Arizona, where his daughter is currently attending Arizona State University.
