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Complete issue of RTOHQ: The Magazine | July-August 2010
Download the entire July - August 2010 issue of RTOHQ: The Magazine by clicking on the link above (PDF).

David Lane, APRO's 2010 Employee of the Year 

by Murlin Evans

David Lane, an Indiana-based Premier Rental-Purchase employee, is known for many selfless deeds that help his community and inspire his company.

Louise Brown, APRO's 2010 Customer of the Year

by Murlin Evans

Louise Brown has been a BestWay Rent-To-Own customer in Virginia for 20 years—and her passion for helping those in need runs deep. "I've always believed that if you take care of others, they'll take care of you."

We Are Family: Profiles of the APRO Staff

by Kristen Card

With a combined 153 years of service to the rent-to-own industry, the APRO staff makes hard work seem easy. Meet the modestly sized group of professionals—plus a real "fat cat"—who work on your behalf.

Behavioral Economics, Libertarian Paternalism and Rent-to-Own

by Ed Winn III

There is a growing movement to "nudge" consumers' behavior. Consider it a subtle attack on the flank of individual freedom that, if allowed to develop unchecked, could set its sights on rent-to-own. It if does, the results for rental dealers will not be pretty.

Hats Off to Louisville!

A recap of the highlights at APRO's 2010 Rent-to-Own Convention and Trade Show, held July 19–22 in Louisville, Kentucky. In addition to learning, purchasing and socializing, rental dealers and vendors gathered to celebrate the association's 30th anniversary.

Cover illustration by Dave Cutler 

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