 APRO: The Official Voice of the Rent to Own Industry
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Trust Rent to Own Products for a Fast Home SaleIn the competitive housing market, companies are always looking for new ways to keep a competitive edge. Home owners, home builders, real estate agents, and interior designers alike agree that rent to own products finish off a house and create a warm, soothing environment that is sure to entice homebuyers.We live in a fast paced business world; every week individuals, couples, and families are required to relocate before the sale of their home. This leaves many beautiful homes designed with log home plans to luxury home plans empty and void of character. Many real estate agents recommend rent to own furniture to their clients to ensure a quick sale and the highest closing price possible. These trusted men and women emphasize the fact that an empty house will not sell as quickly as a furnished house. When potential homebuyers walk through the doors of a furnished home, their imagination is often spurred with thoughts of family gatherings and togetherness. Ranch home plans are increasingly popular in the southwestern part of the United States. The hard earth and soil provide a solid foundation for spanning brick and adobe houses. Rented leather couches in soft tones are often used to emulate the dramatic backdrop of the surrounding mountains; rented patio furniture creates an aura of rest and relaxation to take in the dramatic vistas. For a home in this area that offers luxury house plans, some real estate agents, sellers, and builders obtain the services of an interior decorator to polish a room full of rented furniture. From soothing music playing on a rented stereo system to an antique Indian vase in the entry way, it is most certainly the small touches that make million dollar deals a reality. Bungalow house plans are a common fixture in the bay area real estate market. These designs reflect the infamously hip vibe that the San Francisco area is known for among visitors to the area. Leafy gardens and brightly colored homes leave future homebuyers with a relaxed feeling, but without furniture to match the surrounding foliage and green a sale could easily be lost. Rent to own couches in lightweight fabrics and large flat screen televisions that blend into the natural order of the home are popular rental choices for this particular house design. In addition, rented wood dining room sets create an ambiance where future homebuyers will envision entertaining guests . Many will even go so far as to fill the kitchen with rented stainless steel appliances to highlight certain features of a kitchen like a skylight or an island. Many families have found that they were able to get their asking price or close to their asking price as a result of investing in the short term cost of rented furniture. Whatever style of home you're putting on the marketplace, sellers, real estate agents, and homebuilders are in agreement that rented furniture offers sellers a much-needed competitive edge in the marketplace. Back to more Rent-to-Own extras... |
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |