Serta offers national RTO comforter giveaway
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We are very excited to announce Serta’s 1st Quarter 2010 National Marketing Event. Never before has a Mattress Manufacturer offered an event like this that gives rent-to-own dealers the opportunity to capitalize on a nationally advertised event in the mattress category.
Consumers who rent a Queen, Split Queen, King or Cal King size Serta Perfect Sleeper Mattress Set from February 4, 2010 to March 15, 2010, at participating Serta rentwn TRIB Dealers, will qualify for a FREE Serta branded Comforter. A $129 retail value. The 250 thread count comforter is available in polyester or down. This special offer will be advertised nationally by Serta, Feb. 11 through Feb. 13 and will provide a tremendous opportunity to drive traffic in participating stores.
Serta will fund the entire cost of the comforter, fulfillment and in-store Point of Purchase for this event. Rent to Own customers renting a Perfect Sleeper Queen or King mattress will receive a redemption coupon to send to the Serta fulfillment center who in turn will send the customer the size comforter to fit their Perfect Sleeper mattress.