RTO heavyweight makes retail inroads with “RAC Acceptance” program
RTO heavyweight makes retail inroads with "RAC Acceptance" program
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| Keith Smith of Rent-A-Center, describes the RAC Acceptance program to single store retailer Mo Halawani of XOOM. |
Rent to Own and retail are not strange bedfellows.
Rent to own literally rose from the ashes of a denied credit sale under the guidance of Ernie Talley in the 1960’s. Many of today’s most successful rent to own dealers began in retail. Many continue to employ both retail and RTO successfully in their business model.
Now the nation’s largest rent-to-own company is hoping to streamline the hybrid by offering RTO to customers not approved for traditional retail financing — in the store and on the spot.