Premier Companies announces new marketing director
Williamsburg, Virginia May 27, 2010: The Premier Companies CEO/president, Trooper Earle, today announced Nancy Price as the new Director of Marketing for all the Premier brands. Price replaces Jocelyn Swanson, who is refocusing her attention to Premier’s public relations.
Price has more than fifteen years in sales and marketing beginning her career at USA Today. She increased advertising revenues in the franchise and travel industries while assisting with new marketing programs for print and online.
Price has experience working with national and local businesses in many industries including franchising, tourism, wine and business to business. After nearly ten years with the International Franchise Association, Price formed her own business, The Nehls Group, LLC in June 2009.
Price will be responsible for the entire brand marketing of The Premier Companies. She also will manage marketing campaigns to grow the franchise concepts and individual dealer businesses. Price lives in Woodbridge, Va. with her husband, three children and two dogs.
Premier’s franchise brands include rental-purchase, home furnishings, wheel and tire leasing, auto lease-to-own, and cash services. For more information or to register, go to ThePremierCompanies.net or call 1-800-2-Premier and ask for Trooper Earle.