Nationwide Marketing Group Launches New Electronics Recycling Program
 |
Last week at the PrimeTime! buying show and conference in National Harbor, Nationwide Marketing Group introduced their new partnership with CExchange that will allow dealers to offer electronics trade-in and recycling to their customers.
“It is illegal in most states to throw away electronics into waste,” said Scott Nordhaus, CEO of CExchange. “This program gives consumers a legal and easy way to get rid of unwanted products at no cost to the dealer since we pay for shipping and make sure that the products are recycled responsibly.”
Unlike other retail recycling programs that only allow consumers to bring in categories that a dealer already sells, this new program will allow dealers to take in up to 22 categories of electronics, including television, mobile phones, cameras, and computers.
According to Nordhaus, the benefits of the program are two-fold. Not only does it provide a needed service to the community but also provides value to the consumer and more foot traffic and increased margins for dealers. This is because the program appraises products based on their current condition and if applicable will give the customer a dollar value to those items.
“A typical customer will get up to $150 for 2 or 3 items that they bring in. In return, that customer will usually take the $150 credit and spend $300-$400 on new products at that store,” said Nordhaus.
“The ease and flexibility of this new recycling program is well suited to our diverse membership and places a high value on sustainability and convenience to the consumer,” said Doug Schatz, Vice President of Electronics Merchandising. “This is a great opportunity for our dealers to take a leadership role in bringing sustainability programs to their community. Additionally they will also enjoy the benefits of differentiation from their competition with this exclusive program.
As a four year ENERGY STAR award winner, Nationwide Marketing Group is no stranger to the importance of energy conservation in the retailing industry. For many years the buying group has been pushing an environmental message to their independent dealers, customers and the communities they serve.
To find out more on how to participate in the CExchange trade-in and recycling program email customerservice@cexchange.com or go to www.cexchange.com
For information about the many benefits of membership with Nationwide Marketing Group, including an invitation to the next Primetime! buying show and conference in Las Vegas, visit www.nationwidemarketinggroup.org