Archive for the ‘RTO Advertising & Media’ Category

Online Advertising Opportunities with APRO

Tuesday, April 20th, 2010

RTOHQ: APRO’s website and RTO Today: APRO’s e-newsletter

Online Advertising Opportunities

 

Are you looking to reach thousands of targeted eyeballs with your online advertising strategy? Why not advertise with APRO? The Association of Progressive Rental Organizations can help you reach your potential customers through our website and our daily e-newsletters.

APRO web analytics - thousands of visitors you can advertise to

  • RTOHQ.org – APRO’s official website attracts thousands and thousands of targeted visitors each and every month (see Google Analytics data above for 2009 numbers). We offer a number of different advertising opportunities that will allow you to get your message in front of our web traffic.
  • RTO Today – APRO’s daily newsletter reaches thousands of fully opted-in subscribers, and your ad can be included in each and every edition.

 

Advertise online with APRO!

RTO Today E-Newsletter Advertisement Options:

  • 234×60 pixel Banner Ad
  • 125×125 pixel Square
  • See above for placements
RTOHQ.org Website Advertisement Options:

  • 468×60 pixel Banner Ad
  • 300×250 pixel Square Sidebar
  • See above for placements

 

If you’d like to find out more, contact Cindy Ferguson today:

Phone: 800/204-2776 x107
Email: cferguson@rtohq.org

Rental Advertising Excellence Contest

Monday, January 7th, 2008

  
 
2012 CALL FOR ENTRIES!!

We’re looking for the best Print, TV, Radio, Specialty, Web-based, Campaigns, Banners, Price Tags and Community Relations. If you think your company’s advertising has what it takes, enter today!

 

 

Download In-House Entry Form
(To be used if advertisement was created by In-House personnel)

 

Download Advertising Agency Entry Form
(To be used if advertisement was created by a professional agency)    

 

EARLY DEADLINE: May 25, 2012

Early entry fees: $35 per entry for APRO members 
                          
$70 per entry for non-members

 

LATE DEADLINE: June 1, 2012

Late entry fees: $45 per entry for APRO members 
                         $90 per entry for non-members
 

 

 

 

Judging Criteria and Applications

The last several years, the rent-to-own industry’s longest held advertising award competition has been generating tough competition in all categories. The judging has also been elevated to ensure only the best and deserving entries are awarded. The RAE contest is judged by the nationally renowned advertising firm GSD&M.

General RAE contest information

Advertising in place or scheduled from August 1, 2011 to July 31, 2012 are eligible.

“Advertising is the No. 1 source of rent-to-own’s public perception.” Trenholm Marketing Research’s report on the public perception of rent-to-own

 

The RAE Awards annually honors the best radio, television, print, direct market, community relations and Internet advertising campaigns created between each APRO annual convention.
Winners are based on quality.  

 

APRO’s RAE contest was created in 1989 and is the premier advertising contest for the rent-to-own industry in America. Early entry fees are $35 per entry for APRO members, and $70 per entry for non-members. Late entry fees are $45 per entry for APRO members and $90 per entry for non-members.

Once received, submissions will be judged by Matt Belew, Advertising Consultant with over 23 years experience.

Recognized as the number one source of public perception and image, advertising is a critical component in telling the rent-to-own story and RAE submissions will be divided and judged in two separate production categories: "in-house" or "ad agency".

The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.

The ultimate goal of the RAE awards is to boost the notion of the important role advertising plays in creating a positive image of the rent-to-own industry.

 

  Entry Instructions:

 

   Download appropriate entry form and submit with the following materials:

          Download In-House Entry Form            Download Advertising Agency Entry Form

 

   Print: Submit two tear sheets or samples of advertising. 
   Do not send photocopies or original artwork. 

   Radio: Submit entries on compact discs. One entry per compact disc.

   Television: Submit entries on DVD. One entry per DVD. 

   Outdoor: Submit a 5×7 or larger photograph of entry. 

   Ad specialties: If possible, submit the actual advertising. 
   Otherwise send a 5×7 or larger photograph. 

   Community relations: Submit footage, articles, news coverage and/or photographs, along with a 
   description of the program and its impact. 
 

   Mail submission forms, advertising and payment to APRO, 1504 Robin Hood Trail, Austin, TX 78703.
   Contact TCarson@RTOHQ.org for information, payments and electronic payments.

 

 

 

Download APRO Logos and Graphics

Monday, January 7th, 2008

Below are links to download APRO’s logo for members’, vendors’ and advertisers’ needs.

 

You can also download a version of the logo specifically for your Web site, letting visitors know you are an APRO member.

 

Click here if you need a logo in a version other than the formats provided on this page.

 

 

 

 

apro2lr.jpg

APRO logo (color) Adobe Illustrator v8 EPS vector CMYK file, 164k Click here to download

 

 

 

apro1lr.jpg

APRO logo (black) TIFF bitmapped file, 2543 pixels x 708 pixels, 288k Click here to download

 

 

 


 

APRO’s 2012 Convention and Trade Show logo
Click here to download EPS          Click here to download JPEG

 
 
 

 

 APRO’s 2012 Convention and Trade Show Sponsor logo For official sponsors only.
Contact
Cindy Ferguson to learn more about APRO Convention sponsorships, 800/204-2776, ext. 107.

 
Click here to download EPS          Click here to download JPEG

 
 

aprobutton_rtohq.gif

APRO member Web button Let visitors know you are an APRO member and offer a link to APRO’s Web site (www.rtohq.org) 131 pixels x 102 pixels Right click on the image above to download.

 

Product Focus and Advertising Deadlines

Monday, January 7th, 2008


In every issue of RTOHQ: The Magazine, a listing of who’s who in Rent-to-Own will be featured. These listings highlight rent-to-own industry product and service suppliers who support the industry in a variety of ways.

 

January-February 2011:

Who’s Who in Rent-to-Own Management
Advertising space closing: January 4
Advertising materials due: January 14

 

March-April 2011(additional distribution for this issue):

Who’s Who in Rent-to-Own Furniture and the APRO Convention and Trade Show preview
Advertising space closing: March 3
Advertising materials due: March 11

 

May-June 2011

Who’s Who in Rent-to-Own Audio and Video
Advertising space closing: May 3
Advertising materials due: May 13

 

July-August 2011

Who’s Who in Rent-to-Own Jewelry and the APRO Convention and Trade Show recap
Advertising space closing: July 5
Advertising materials due: July 15

 

September-October 2011

Who’s Who in Rent-to-Own Computers
Advertising space closing: September 16
Advertising materials due: September 30

 

November-December 2011

Who’s Who in Rent-to-Own Appliances
Advertising space closing: November 4
Advertising materials due: November 18

Advertise with APRO: Expand Your Market

Monday, January 7th, 2008

 

RTOHQ: The Magazine

The premier magazine serving the ever-changing rent-to-own industry

 

RTOHQ: The Magazine is APRO’s bi-monthly magazine with an emphasis on larger issues facing its players in the rent-to-own industry. As the premier magazine serving this booming industry, advertising in RTOHQ: The Magazine is essential for those companies targeting the rent-to-own market. APRO statistics have consistently shown that RTOHQ: The Magazine has been the most widely read and respected publication in the industry.

 

RTOHQ: The Magazine readers are comprised of rent-to-own dealers, owners, managers, employees, manufacturers and suppliers to the industry. Established in 1981, RTOHQ: The Magazine currently boasts a circulation of 11,800 readers. Here are just a few of the companies who advertised with RTOHQ: The Magazine in 2011: Affiliated Construction Specialists (ProGuard), Ashley, Benefit Marketing Solutions, Coaster Furniture, ColorTyme, Crosley, CybertronPC, D&H Distributors, GE Appliances & Lighting, High Touch, O’Rourke Sales Co., Premier Rental-Purchase, Protect-A-Bed, PTS Financial Tax Services, Rental Informations Systems, RentDirect Nationwide, SED International, Serta, Simmons, TRIB Group, Twinstar and Whirlpool.

 


RTO Almanac

A comprehensive RTO industry resource and membership directory that’s referenced year ’round

The official membership directory of the Association of Progressive Rental Organizations, the annual RTO Almanac lists dealers, their stores and suppliers in an easy-to-read format. The RTO Almanac is the direct connection for member dealers to contact suppliers, fellow APRO members and association headquarters. In addition, members refer to the RTO Almanac frequently for information on APRO’s leadership, legislative updates, APRO member service programs and to reference APRO’s bylaws, code of ethics and collection practices.

 

As an advertiser, RTO Almanac provides year-long exposure to dealers. Every time a dealer picks up his or her directory, your ad is seen again and again. Get maximum exposure at minimum cost by advertising in this valuable resource. As an added value, advertisers in this annual publication who are also associate members will be designated as such in the supplier section. Get noticed! Advertise in the RTO Almanac—published in April each year.

 


Convention and Trade Show Guide

The perfect advertising outlet for companies exhibiting at APRO’s Trade Show 

Rent-to-own dealers from across the country eagerly anticipate the annual APRO Convention and Trade Show. Enhance your marketing by including your ad in APRO’s Show Guide. Published specifically for convention attendees, the official Show Guide lists exhibitors, booth locations, exhibit hall map and times and locations of all seminars and events. You can be assured of maximum ad exposure as the Show Guide is distributed during and after the Convention and Trade Show to convention attendees, APRO members and prospective members. Use this opportunity to let dealers know what you’ll be exhibiting at the convention and encourage them to stop by your booth.

RTO Today

APRO’s daily electronic newsletter keeping the industry up-to-date

 

With the growing reliance on online resources, rent-to-own professionals seek industry news and information on a more frequent and timely basis. Designed to meet this need, RTO Today, APRO’s online newsletter, covers issues of importance to rent-to-own professionals. RTO Today speaks to all levels of rental store personnel, offering current industry happenings, association news and events across the country. RTO Today has a circulation of 4,200 and is distributed to both APRO members and non-members. Effectively target your message to rent-to-own professionals everywhere with an electronic ad.

 


RTOHQ—APRO’s Web site

The online resource for rental dealers

 

APRO’s Web site, RTOHQ (www.rtohq.org) offers a wealth of information and innumerable resources for rent-to-own dealers, employees and vendors — a perfect way to capture the attention of potential buyers who visit the site. RTOHQ features industry news, legislative updates, state association information, registration to APRO events, current and archived issues of APRO publication, audio and video podcasts, links to rental stores and much more. 

 

For more information: