Rent-to-Own

In an exclusive Internet video production, APRO goes behind the scenes of the RNR revolution with company founder Larry Sutton at the recent franchisee convention in Orlando, Florida, January 28–30. Shot during the opening day of the conference, Sutton pitches RNR’s re-branding efforts as integral to expanding the company’s market share beyond traditional rent-to-own by appealing to higher income retail customers as well. Whatever the outcome, RNR’s move is one the rent-to-own industry will be watching very closely. Click here to watch Sutton make his case to his 21 franchisees.

This entry was posted on Wednesday, January 30th, 2008 at 4:33 pm and is filed under Rent-to-own News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.