 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: Xavier Dominicis, Rent-A-Center vice president of public affairs
Xavier Dominicis, 44, is the new vice president of public affairs for the world's largest rent-to-own company, Rent-A-Center.
With more than 27 years experience in public relations, most recently as head of public affairs in field operations for Toyota, where he worked for 16 years, Dominicis will serve as Rent-A-Center's point man for all official contact with the public and media. The change is an exciting one for Dominicis, and he's already put in a few days work at a Rent-A-Center store, met with legislators on Capitol Hill and attended a Congressional Hispanic Caucus Institute event. Spanish is his first language and he looks forward to spending more time educating the Hispanic community about the virtues of the rent-to-own transaction. "I hope to bring some clarity about exactly what it is the rent-to-own transaction provides," Dominicis said, "the virtues of the transaction and, frankly, the flexibility. As we all know that's where much of the merit of rent-to-own lies is in its flexibility. As a PR guy, it's a wonderful opportunity." While Dominicis acknowledges the industry is generating a buzz as a "recession proof" business in the media, he prefers to guide reporters toward the bigger picture — the positive role rent-to-own is playing in people's lives. "The news media is interested in stories that are related to the economy and tightening credit," Dominicus said. "There's a timeliness to it, it's very topical right now. The credit crunch is a natural segue into the discussion of rent-to-own, "We're seeing consumers who formally had not availed themselves to the rent-to-own transaction and are suddenly saying, 'Here is an opportunity I had not considered before.'" | ||||
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APRO's 2010 Legislative
Conference!
We would like to
thank our attendees for a great success! 
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | January-February 2010
The Year of the Tiger According to Chinese astrology, the Year of the Tiger begins in February 2010. Tiger John Cleek is making the most of it as he winds down his two-year term as APRO’s president. He reflects on personal and industry-wide accomplishments and the love of family that sustains him.
In the 30-year history of the Association of Progressive Rental Organizations, 17 rental dealers have served as president. To mark APRO’s special anniversary, 15 of these leaders share their experiences in helping to shape the rent-to-own industry.
The Keep Rate Conundrum Calculating keep rate does not seem to improve the rent-to-own business in any discernible way—and yet this calculation, beyond all the others, has had enormous legal and political implications for rent-to-own almost since its inception.
Vendor Spotlight: What's in a Name? These three departed rent-to-own vendors--Joe Eason, Tom Kitchens and Norm Smith--live on, their names indelibly linked to key industry events and honors.
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |