 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: Xavier Dominicis, Rent-A-Center vice president of public affairs
Xavier Dominicis, 44, is the new vice president of public affairs for the world's largest rent-to-own company, Rent-A-Center.
With more than 27 years experience in public relations, most recently as head of public affairs in field operations for Toyota, where he worked for 16 years, Dominicis will serve as Rent-A-Center's point man for all official contact with the public and media. The change is an exciting one for Dominicis, and he's already put in a few days work at a Rent-A-Center store, met with legislators on Capitol Hill and attended a Congressional Hispanic Caucus Institute event. Spanish is his first language and he looks forward to spending more time educating the Hispanic community about the virtues of the rent-to-own transaction. "I hope to bring some clarity about exactly what it is the rent-to-own transaction provides," Dominicis said, "the virtues of the transaction and, frankly, the flexibility. As we all know that's where much of the merit of rent-to-own lies is in its flexibility. As a PR guy, it's a wonderful opportunity." While Dominicis acknowledges the industry is generating a buzz as a "recession proof" business in the media, he prefers to guide reporters toward the bigger picture — the positive role rent-to-own is playing in people's lives. "The news media is interested in stories that are related to the economy and tightening credit," Dominicus said. "There's a timeliness to it, it's very topical right now. The credit crunch is a natural segue into the discussion of rent-to-own, "We're seeing consumers who formally had not availed themselves to the rent-to-own transaction and are suddenly saying, 'Here is an opportunity I had not considered before.'" | ||||
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2012 APRO Dave Egan
Legislative Conference
April 17-19, Washington, D.C.
Mark your calendars!
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |